CORE COMPLETIONS.

Core Completions is an engineering consultancy based in London that delivers tailored services to an international client base. They strive to be one of the leading specialists in completion engineering for the oil and gas industry.

The Brief

Following a recommendation, Core Completions approached Firefly to create branding that would help the company to connect with their target audience and stand out amongst the competition. This project spanned logo design, website design, web development, stationery and Word and PowerPoint template design.

The Creative Outcome

We created a clean, modern logotype to convey the professionalism of the brand and their credibility within their field. Whilst the highly legible typefaces ensure clarity, the soft edges of the logo suggest approachability. We created a link between the letter ‘C’ and ‘O’ to allude to the infinity symbol and reflect the company’s seamless working processes.

The use of the colour blue across the logo marque symbolises reliability, whilst giving the branding a calming aesthetic. This is complimented by a linear topographic pattern applied to the background, which adds depth to the branding. Paired with focal points, the pattern depicts the contours of the earth’s surface and ties into the targeting of oil and gas.

Designed with longevity in mind, the website is built using a WordPress content management system, allowing the organisation to add and edit pages and content easily. The website is intuitive and easy to navigate, allowing users to find what they are looking for quickly. The use of highly legible, modern typography and clear typographic hierarchy highlights important information and guides users seamlessly through the website. A key focus was ensuring the user experience was optimised on mobile devices, as we knew that the company’s target audience would access the website via smartphones.

The stationery and Microsoft Word and PowerPoint templates align with the design we developed across the logo and website. This consistency contributes to a strong brand identity, helping to enhance brand awareness.

corecompletions.com