TONE OF VOICE GUIDELINES.
It isn’t what you say, but how you say it. An organisation’s tone of voice will influence all communications, from its website and social media to presentations, emails, printed collateral and everything in between. It is important to consider the message you are trying to send and whether the tone of your copy should be fun, professional or friendly.
Engaging with your audience through distinctive, recognisable copy is key to expressing your brand’s personality. Guidelines help to ensure that you maintain a consistent tone of voice.
A consistent style will ensure your audience feel at ease with your brand and understand the message more clearly. Try to sum up the values of your organisation in a few key words, for example what adjectives would you use to describe your organisation? How do you want to come across to customers? Adjectives will help define your brand’s personality and establish a tone for your copy.
At Firefly, we can help guide you set a tone of voice that fits your brand. We consider what sets you apart from the competition, your target audience and the technical details of language. If you’re looking for the right words, contact us to find out how we can help you set the right tone.
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
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