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TONE OF VOICE GUIDELINES.

It isn’t what you say, but how you say it. An organisation’s tone of voice will influence all communications, from its website and social media to presentations, emails, printed collateral and everything in between. It is important to consider the message you are trying to send and whether the tone of your copy should be fun, professional or friendly.


Engaging with your audience through distinctive, recognisable copy is key to expressing your brand’s personality. Guidelines help to ensure that you maintain a consistent tone of voice.

A consistent style will ensure your audience feel at ease with your brand and understand the message more clearly. Try to sum up the values of your organisation in a few key words, for example what adjectives would you use to describe your organisation? How do you want to come across to customers? Adjectives will help define your brand’s personality and establish a tone for your copy.

At Firefly, we can help guide you set a tone of voice that fits your brand. We consider what sets you apart from the competition, your target audience and the technical details of language. If you’re looking for the right words, contact us to find out how we can help you set the right tone.

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Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.

I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was I was looking for, and also the costs I was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what I was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard and within very reasonable turn around times. I particularly like working with Ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.

Dianne Newam
CEO
Ram UK & Ireland

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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