
Tone of voice guidelines +
We are conscious of the role that a coherent tone of voice plays in effectively communicating your brand’s core values, mission, and ethos.
An organisation’s tone of voice permeates every facet of its outreach, spanning the spectrum from its digital presence and social media interactions to presentations, emails, printed materials, and all forms of communication in between. It becomes pivotal to carefully deliberate the message you wish to impart and to contemplate whether the tone of your content should lean towards being engaging, professional, or playful. It is not solely what you convey but how you convey it.
What adjectives, for instance, would you employ to define your organisation? How do you aspire to be perceived by your customers? These keywords serve as building blocks to define your brand’s personality and establish the ideal tone for your content.
At Firefly, our expert team can assist you in navigating the path to defining a united tone of voice that encapsulates your brand. Our approach considers your distinctive strengths in comparison to your competitors, your specific target audience, and the nuances of language.
Clearly defined guidelines play a fundamental role in upholding the consistency of your organisation’s tone of voice. This cohesive voice ensures that everyone who encounters your brand develops a sense of familiarity and comfort with it, enabling them to understand and digest your message successfully.
If you’re in search of the right words, don’t hesitate to contact us and learn how we can collaborate in shaping the perfect tone for your communication needs.
Discover more
Browse our portfolio for more examples of Tone of voice guidelines
Thank you
Success! We've received your message and will get back to you as soon as possible. We look forward to chatting to you.
“Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too.
Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.”
Steph Wright
Project Development Manager
Cancer Innovation Challenge