THE LAW SOCIETY OF SCOTLAND.

The Law Society of Scotland is a professional body for over 12,000 Scottish solicitors. In addition to setting standards to ensure the provision of excellent legal services in Scotland, they provide solicitors with access to events and resources, enhancing and developing their knowledge.

The Brief

Firefly was commissioned to create an informative animation to summarise and raise awareness of their newly launched Trainee CPD programme. This is a bespoke course that aims to support those beginning their journey to qualify as a solicitor.

The animation was targeted at Scottish trainees, in addition to students completing their diploma and HR managers responsible for sourcing employee training.

The Creative Outcome

Putting pencil to paper, we started the project by creating a storyboard, taking inspiration from the iconography and colour palette used across the existing brand and website. This created a sense of consistency, helping to establish a connection with the Law Society of Scotland’s target audience and enhance brand recognition.

We created a dynamic animation style and accompanying graphics to communicate the key features of the course in an engaging and easily digestible way. Moreover, incorporating kinetic typography, shapes and flourishes throughout helped to capture the audience’s attention and outline important information clearly and succinctly.

The scope of the project included scriptwriting, as well as sourcing a voice-over artist and complementary music. For the script we adopted an informative tone of voice, communicating the brands core message in an accessible and compelling way. Friendly, yet professional, the voice-over brought the animation to life, leaving a lasting impression.

Upon approval, we created a shorter version of the animation, incorporating subtitles, to engage viewers across their social media channels.