THE LAW SOCIETY OF SCOTLAND.

The Law Society of Scotland is the professional body for over 12,000 Scottish solicitors. As well as setting standards to ensure the provision of excellent legal services in Scotland, they also provide solicitors with access to events and resources to help them continually enhance and expand their knowledge.

Firefly was commissioned to create an informative animation that summarised and raised awareness of their newly launched Trainee CPD programme; a bespoke course that aims to support and develop those starting out on their journey to qualify as a solicitor. The animation was targeted at Scottish trainees, along with students completing their diploma and HR managers responsible for sourcing employee training.

The scope of the project included copywriting, as well as sourcing a voiceover artist and complementary music. We then put pencil to paper to create the storyboard, taking inspiration from the iconography and colour palette used across their existing brand and website. We created a dynamic animation style and accompanying graphics to convey the key features of the course in an engaging way. Incorporating kinetic shapes and flourishes throughout helped to clearly communicate and segment the core messages.

Upon approval we also created a shorter version, incorporating subtitles, to help engage viewers across their social media channels.