Person drawing and pointing at a white board.

Brand strategy +

Whether you are launching a new brand, or repositioning or revitalising an established identity, we understand the importance of long-term strategy.

Asking the right questions, developing a solid plan, and truly understanding what it takes to achieve success are how we ensure that your brand’s strategy is not just strategically sound but also commercially viable.

At Firefly, we advocate a brand strategy that encompasses the what, where, when, and to whom, but above all, it’s the how. It defines the path to achieving objectives, connecting your brand with its target audience, ensuring customers understand its value, its unique advantages, and how it distinguishes itself from competitors. This strategy ensures consistency in messaging, tone, and image. It also identifies the most effective channels for reaching customers and building trust.

Our experienced team understands the significance of tailoring brand strategies to meet the unique needs and objectives of each client. We take a client-centred approach, working closely with you to understand your brand vision.

In our commitment to staying current with industry trends and market dynamics, we continuously adapt our strategies based on the latest insights. Our track record includes successful case studies, demonstrating how our brand strategies have positively impacted our clients’ businesses.

We approach brand strategy as a collaborative process, guiding clients through this pivotal stage in the branding process, and developing strategies that build brand equity, cultivate competitive advantages and secure long-term commercial success.

Contact us, and we’ll help your brand find its distinctive voice in a crowded marketplace.


Discover more

Browse our portfolio for more examples of Brand strategy

View related work

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

Required field *

How will we use your data?

Almost there

It would be great to learn a little more about what you want to achieve and get an idea of the budget for your project.

Required field *

How will we use your data?

“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.

The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!

Sarah Brady
Brand Manager
Eyecare

View project