Brendan MacNeill Photography
Print + Magazine design
Universities Scotland
Membership organisation, Universities Scotland, is the representative body of Scotland’s 19 higher education institutions, working with Principals and Directors.
The organisation develop policy in the higher education sector and campaign publicly on issues in the interest of their members.
Project services
The Brief
Universities Scotland commissioned Firefly to create an A4 report, to be distributed in both digital and print formats, surrounding the subject of Internationalisation at Home. The report outlines 18 case studies told from the perspectives of different individuals.
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The Creative Outcome
The layout and design developed for the report was driven primarily by the content. We created a professional and engaging design that reflected the Universities Scotland brand and captured the attention of their target audience.
The clean, modern typography helps to ensure the report is highly legible across all formats, whilst the use of typographic hierarchy places emphasis on important information, guiding readers through the text. We adopted a vivid colour palette, highlighting extensive sections of text and key takeaways to engage readers. Moreover, we facilitated ease of use by incorporating graphs, displaying statistics in a clear and easily digestible way.
Playful, welcoming and inclusive, the carefully crafted illustrations inject a sense of fun into the report. The linear, refined illustrations are displayed within a grid graphic device and reflect themes specific to Universities Scotland, conveying a range of subject matter, from dentistry and medicine, to the arts and sport. Interwoven into each page, the aesthetically pleasing and eye-catching illustrations help to differentiate the report.
We incorporated bright and dynamic photographs of people to add a personal touch to the report, creating a friendly and accessible look and feel. The report combines professional headshots of key individuals and more organic action shots, helping to connect and resonate with Universities Scotland’s broad target audience.
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