0131 510 8260


Membership organisation, Universities Scotland, is the representative body of Scotland’s 19 higher education institutions, working with Principals and Directors. The organisation develop policy in the higher education sector and campaign publicly on issues in the interest of their members.

The Brief

We were commissioned to create an A4 report, to be distributed in both digital and print formats, surrounding the subject of Internationalisation at Home. The report outlines 18 case studies told from the perspectives of different individuals.

The Creative Outcome

The layout and design developed for the report was driven primarily by the content. We created a professional and engaging design that reflected the Universities Scotland brand and captured the attention of their target audience.

The clean, modern typography helps to ensure the report is highly legible across all formats, whilst the use of typographic hierarchy places emphasis on important information, guiding readers through the text. We adopted a vivid colour palette, highlighting extensive sections of text and key takeaways to engage readers. Moreover, we facilitated ease of use by incorporating graphs, displaying statistics in a clear and easily digestible way.

Playful, welcoming and inclusive, the carefully crafted illustrations inject a sense of fun into the report. The linear, refined illustrations are displayed within a grid graphic device and reflect themes specific to Universities Scotland, conveying a range of subject matter, from dentistry and medicine, to the arts and sport. Interwoven into each page, the aesthetically pleasing and eye-catching illustrations help to differentiate the report.

We incorporated bright and dynamic photographs of people to add a personal touch to the report, creating a friendly and accessible look and feel. The report combines professional headshots of key individuals and more organic action shots, helping to connect and resonate with Universities Scotland’s broad target audience.

Cover design detail

Spread design detail

Spread design

Illustration detail

Cover design

Spread design

Spread design detail

Spread design

Illustration detail

Spread design detail

Spread design detail

The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree! 

Sarah Brady
Brand Manager


If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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