Insight Software Development
Logo design, website design and branding
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Once you’ve created a great brand you’ll want to keep it that way. Brand guidelines may not sound as exciting as a logo design, but they tie together all elements of your organisation cohesively.
Simply put, brand guidelines are an excellent way of outlining how your brand should be applied and are a crucial part of any successful organisation. To tell the story of a brand and maintain its feel you need to ensure it is always portrayed consistently and accurately. Guidelines guarantee that everyone associated with an organisation knows how the brand should be communicated.
The extent of brand guidelines can differ. Typically, they cover how to use your logo, colour palette, typefaces (for print and online), photography and any graphic devices. Guidelines will set clear regulations so that your brand can easily be understood by designers, employees and marketers.
As a branding agency, we have extensive experience creating guidelines that help ensure your brand is communicated consistently and effectively. We take into account what the vision is for your brand and the ethos of your organisation to create guidelines that stand the test of time.
We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!
Communications & Marketing Officer
Paths for All
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below