Brand guidelines +
We recognise that to successfully tell your brand’s story, it is essential to retain a coherent look and feel across all touch points. It’s this consistency that in time builds trust and loyalty amongst your audience.
We specialise in curating guidelines that clearly define your organisation’s brand, setting precise rules and standards that safeguard your brand’s integrity for years to come.
At Firefly, we develop comprehensive and user-friendly brand guidelines, meticulously detailing the application of your brand across all communication channels, from traditional print and advertising to digital and video. Although the extent of guidelines can differ, they typically cover the use of your logo, colour palette, typography, photography, and graphic devices.
We know the value of these guidelines extends far beyond design; they serve as a beacon for both internal and external stakeholders, including your employees, designers, and marketers.
In addition to visually anchoring your brand, we can delve deep into the essence of your organisation, encompassing your history, tone of voice, ethos, mission, and values. This human touch fosters a genuine emotional connection between your brand and your target audience.
Precisely considered and polished brand guidelines will save your organisation valuable time and resources in the long run. Whether you’re embarking on a new brand journey or looking to refine your existing guidelines, contact us today.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis