Logo, branding, brand guidelines and design for print
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Once you’ve created a great brand you’ll want to keep it that way. Brand guidelines may not sound as exciting as a logo design, but they tie together all elements of your organisation cohesively.
Simply put, brand guidelines are an excellent way of outlining how your brand should be applied and are a crucial part of any successful organisation. To tell the story of a brand and maintain its feel you need to ensure it is always portrayed consistently and accurately. Guidelines guarantee that everyone associated with an organisation knows how the brand should be communicated.
The extent of brand guidelines can differ. They typically cover how to use your logo, colour palette, typefaces (for print and online), photography and any graphic devices. Guidelines will set clear regulations so that your brand can easily be understood by designers, employees and marketers.
As a branding agency, we have extensive experience in creating guidelines that help ensure your brand is communicated consistently and effectively. We take into account what the vision is for your brand and the ethos of your organisation to create guidelines that stand the test of time.
I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.
Key Account Manager
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below