Logo, branding, brand guidelines and design for print
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Once you’ve created a great brand you’ll want to keep it that way. Brand guidelines may not sound as exciting as a logo design, but they tie together all elements of your organisation cohesively.
Simply put, brand guidelines are an excellent way of outlining how your brand should be applied and are a crucial part of any successful organisation. To tell the story of a brand and maintain its feel you need to ensure it is always portrayed consistently and accurately. Guidelines guarantee that everyone associated with an organisation knows how the brand should be communicated.
The extent of brand guidelines can differ. They typically cover how to use your logo, colour palette, typefaces (for print and online), photography and any graphic devices. Guidelines will set clear regulations so that your brand can easily be understood by designers, employees and marketers.
As a branding agency, we have extensive experience in creating guidelines that help ensure your brand is communicated consistently and effectively. We take into account what the vision is for your brand and the ethos of your organisation to create guidelines that stand the test of time.
“After a very good recommendation, we approached Firefly for help with what we thought was going to be a rather complicated, lengthy design for print project, but Firefly made it seem easy and we could not have hoped for better results.
Working with Firefly over a period of several months on a daily basis, they immediately proved themselves to be very efficient and a joy to work with, quickly developing a keen understanding of our company and what we want to achieve while consistently delivering results to an extremely high standard within our very tight deadlines. Our customers’ reaction to the finished product is testament to this, and we have been going to re y with all our other design needs since, con dent that what they will produce will be of the highest quality. Firefly come very highly recommended indeed!”
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below