Logo, branding, brand guidelines and design for print
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Once you’ve created a great brand you’ll want to keep it that way. Brand guidelines may not sound as exciting as a logo design, but they tie together all elements of your organisation cohesively.
Simply put, brand guidelines are an excellent way of outlining how your brand should be applied and are a crucial part of any successful organisation. To tell the story of a brand and maintain its feel you need to ensure it is always portrayed consistently and accurately. Guidelines guarantee that everyone associated with an organisation knows how the brand should be communicated.
The extent of brand guidelines can differ. They typically cover how to use your logo, colour palette, typefaces (for print and online), photography and any graphic devices. Guidelines will set clear regulations so that your brand can easily be understood by designers, employees and marketers.
As a branding agency, we have extensive experience in creating guidelines that help ensure your brand is communicated consistently and effectively. We take into account what the vision is for your brand and the ethos of your organisation to create guidelines that stand the test of time.
When we invited tenders for the design of our new website and our flagship publication, Firefly’s proposal was streets ahead of any of the others received in terms of understanding our requirements, original design and functionality.
Our previous website which had been very tired is now transformed into a valued resource. We have been delighted with the finished product which has received much favourable comment and is something of which we can be proud. It was also very good value for money which is important for a small organisation like ours.
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below