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With brands and businesses continuing to shift their marketing efforts to digital platforms, many question whether print advertising is still relevant.
The fact is print advertising continues to be an invaluable medium for brands looking to connect with their target audience. The tactile characteristics of a printed publication offer an engaging experience unparalleled by online advertising.
Despite this, print advertising is highly competitive, so it is crucial to ensure your advert stands out from the crowd and instantly captures readers’ attention. An eye-catching headline and compelling imagery, combined with a clear call to action, help to prompt a reaction from readers.
On top of this, a clear strategy is key to maximising the impact of your campaign. We specialise in planning and producing print advertising that is not only on brand but appeals and engages your target audience.
If you’re thinking of commissioning an agency to come up with the big idea and design a successful print advertising campaign for your brand, please don’t hesitate to contact us.
I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.
Key Account Manager
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below