Britain's DNA
Reports and advertising
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PRINT ADVERTISING.
With brands and businesses continuing to shift their marketing efforts to digital platforms, many question whether print advertising is still relevant.
The fact is print advertising continues to be an invaluable medium for brands looking to connect with their target audience. The tactile characteristics of a printed publication offer an engaging experience unparalleled by online advertising.
Despite this, print advertising is highly competitive, so it is crucial to ensure your advert stands out from the crowd and instantly captures readers’ attention. An eye-catching headline and compelling imagery, combined with a clear call to action, help to prompt a reaction from readers.
On top of this, a clear strategy is key to maximising the impact of your campaign. We specialise in planning and producing print advertising that is not only on brand but appeals and engages your target audience.
If you’re thinking of commissioning an agency to come up with the big idea and design a successful print advertising campaign for your brand, please don’t hesitate to contact us.
We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!
Louise Cameron
Communications & Marketing Officer
Paths for All
HOW CAN WE HELP YOU?
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below
