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With brands and businesses continuing to shift their marketing efforts to digital platforms, many question whether print advertising is still relevant.
The fact is print advertising continues to be an invaluable medium for brands looking to connect with their target audience. The tactile characteristics of a printed publication offer an engaging experience unparalleled by online advertising.
Despite this, print advertising is highly competitive, so it is crucial to ensure your advert stands out from the crowd and instantly captures readers’ attention. An eye-catching headline and compelling imagery, combined with a clear call to action, help to prompt a reaction from readers.
On top of this, a clear strategy is key to maximising the impact of your campaign. We specialise in planning and producing print advertising that is not only on brand but appeals and engages your target audience.
If you’re thinking of commissioning an agency to come up with the big idea and design a successful print advertising campaign for your brand, please don’t hesitate to contact us.
Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too. Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.
Project Development Manager
Cancer Innovation Challenge
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below