Dominic Twist Photography
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Few would argue that the logo is the single most important part of an organisation’s brand identity. Indeed, many people outside our industry mistakenly believe that to create a logo is to establish a brand. Not so. However, in building brand awareness, it has a crucial role to play.
Graphic designers will readily admit that the creative challenge of distilling the ethos and values of a brand to a single visual point of reference is demanding and rewarding in equal measure. Frequently, the logo is the first thing that identifies a brand and the organisation behind it. And if the end result is a seemingly simple mark or graphic icon then it conceals a process that is altogether more complex, the success of which hinges on the experience and creativity of the designer. There’s no hiding place where logo design is concerned.
Our team is skilled in creating logos that not only look great, but, in the wider context of an organisation’s brand, provide an essential focal point. Whether the brief demands something bold, graphic and impactful or a more understated typographic approach, we will ensure your new logo is unique and appropriate to your market. To see some examples of logos we’ve created, view our Portfolio.
Ben and the team at Firefly have been great – creative, friendly, fun & professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below