Insight Software Development
Logo design, website design and branding
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Few would argue that the logo is the single most important part of an organisation’s brand identity. Indeed, many people outside our industry mistakenly believe that to create a logo is to establish a brand. Not so. However, in building brand awareness, it has a crucial role to play.
Graphic designers will readily admit that the creative challenge of distilling the ethos and values of a brand to a single visual point of reference is demanding and rewarding in equal measure. Frequently, the logo is the first thing that identifies a brand and the organisation behind it. And if the end result is a seemingly simple mark or graphic icon then it conceals a process that is altogether more complex, the success of which hinges on the experience and creativity of the designer. There’s no hiding place where logo design is concerned.
Our team is skilled in creating logos that not only look great but, in the wider context of an organisation’s brand, provide an essential focal point. Whether the brief demands something bold, graphic and impactful or a more understated typographic approach, we will ensure your new logo is unique and appropriate to your market. To see some examples of the logos we’ve created, view our portfolio.
I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.
Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.
Strategic Communications Manager
Medical Research Council
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below