Insight Software Development
Logo design, website design and branding
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Few would argue that the logo is the single most important part of an organisation’s brand identity. Indeed, many people outside our industry mistakenly believe that to create a logo is to establish a brand. Not so. However, in building brand awareness, it has a crucial role to play.
Graphic designers will readily admit that the creative challenge of distilling the ethos and values of a brand to a single visual point of reference is demanding and rewarding in equal measure. Frequently, the logo is the first thing that identifies a brand and the organisation behind it. And if the end result is a seemingly simple mark or graphic icon then it conceals a process that is altogether more complex, the success of which hinges on the experience and creativity of the designer. There’s no hiding place where logo design is concerned.
Our team is skilled in creating logos that not only look great but, in the wider context of an organisation’s brand, provide an essential focal point. Whether the brief demands something bold, graphic and impactful or a more understated typographic approach, we will ensure your new logo is unique and appropriate to your market. To see some examples of the logos we’ve created, view our portfolio.
Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.
I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was I was looking for, and also the costs I was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what I was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard and within very reasonable turn around times. I particularly like working with Ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.
Ram UK & Ireland
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below