Clearwater

The Creative Outcome

During the brand development stage, we worked closely with Clearwater to establish how we could add depth to the brand and make it more dynamic.

To maintain familiarity amongst their target audience, we retained all of their newly designed assets such as the logo, typography, colour palette as well as their rosette graphic device. During the design process, we demonstrated different ways this graphic device could be used to house imagery, introduce colour and dimension while bringing a very subtle sense of playfulness to their identity.

In order for Clearwater to showcase their recent activity and insights, we created carousel templates which could then be populated with statistics, quotes and key information. Utilising a consistent accent colour throughout, we were able to produce highly dynamic compositions and unique ways of displaying information, all while being fully editable within Canva.

Throughout the publication templates, we designed fully-editable team member bios and transaction tombstones. We even employed clean, easy-to-digest graphs and charts that could be controlled and edited by the user within the inDesign template.

With a wide variety of page layouts to choose from and customise, the user can create a sleek, informative report that is unmistakably Clearwater.

Our thorough development of the Clearwater brand informed our approach to the various Motion Graphics projects we carried out for the company. Shared among a wide audience, it was crucial that Clearwater was appropriately represented as we brought the brand to life through kinetic typography, photography and video footage.