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CANCER INNOVATION CHALLENGE.

The Cancer Innovation Challenge (CIC) was established to encourage private companies, the NHS and universities to work in partnership, using healthcare data, to help Scotland become a world leading carer for people with cancer. Set up with £1 million of funding from the Scottish Government through the Scottish Funding Council, the challenge enabled three companies to develop solutions that would ultimately improve the lives of cancer patients.


Following a successful tender process, Firefly was selected to create a short animation that promotes the work of the CIC and the three brilliant ideas that have been developed as a result by Px Healthcare, My Clinical Outcomes and Canon Medical Research Europe.

After developing a choice of creative approaches, the client chose a unique and playful character style that was inclusive and gender-neutral. This fun and vibrant style not only shaped the animation, but also influenced the CIC’s overall brand, which was developed across various supporting printed collateral.

After finalising the animation style, we moved on to copywriting, drafting the all-important script that would help to explain what the CIC does. From the approved script, we developed a detailed storyboard where we explored how to make our characters come to life – in their world. We also sourced a Scottish voiceover artist with a soft and friendly voice to record the script.

The final two-minute animation was launched at the National Cancer Research Institute (NCRI) conference and is now used as a visual promotional tool for the CIC on their website and at various events. A shorter version was also created for use across their social media channels.


Character design


Character development


Character design


Character development


Character design


Storyboard


Animation scene


Storyboard


Animation scene


Storyboard


Animation scene

Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too. Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.

Steph Wright
Project Development Manager
Cancer Innovation Challenge

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