CANCER INNOVATION CHALLENGE.

The Cancer Innovation Challenge (CIC) was established to encourage private companies, the NHS and universities to work in partnership, using healthcare data, to help Scotland become a world leading carer for people with cancer. Set up with £1 million of funding from the Scottish Government through the Scottish Funding Council, the challenge enabled three companies to develop solutions that would improve the lives of cancer patients.

The Brief

After a successful tender process, Firefly was selected to create an animation to promote the work of the CIC and the three brilliant ideas developed by Px Healthcare, My Clinical Outcomes and Canon Medical Research Europe.

The Creative Outcome

Following a brand development stage, we used illustration to create a playful and inclusive character style. Engaging, accessible and full of personality, this style helped to communicate the CIC’s core message clearly and succinctly, whilst ensuring relatability amongst a broad target audience.

Once the animation style had been established, we moved on to copywriting, creating a polished script which refined and highlighted important information. We used this script to develop a detailed storyboard, exploring different ways to bring our characters to life and communicate the complex nature of the projects in an easily digestible way. Finally, we sourced a Scottish voice-over artist with a soft and friendly tone of voice to record the script, adding a human touch to the animation.

The final two-minute animation was launched at the National Cancer Research Institute (NCRI) conference and is used today as a visual promotional tool for the CIC on their website, as well as at various events. We also created a shorter version for the CIC to use across their social media channels, helping to engage and resonate with a wider demographic.