Alliance for Water Stewardship (AWS)
Word and PowerPoint template design
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Brockwell Energy approached Firefly to develop a suite of Microsoft Word templates. This included a Word report template, letterhead with continuation paper and memo as well as a bespoke template for their various policy and procedure documents. Each of these were to be designed in line with their existing branding and follow a consistent look and feel.
We subtly reinforced Brockwell Energy’s brand by introducing key visual elements to the front cover which feature consistently throughout the document pages. By designing an adaptable front cover, users can easily choose from up to three different cover styles: graphical, photographic and photographic with a blue overlay. Referring to the existing brand fonts as a foundation, we developed a well-balanced hierarchy for typography which was set as easily applied type styles. Furthermore, table styles and colour palette were built into the template to offer users an easy and consistent way of applying information.

Pre-formatted landscape pages that could be easily inserted into the document were developed as part of the project to accommodate wider landscape tables, graphs and charts.

For their policy and procedure documents, the client requested a front cover that felt distinctly different from the report cover while still being recognisable as a Brockwell Energy document. To accommodate a range of title lengths, we took a typographical approach utilising Brockwell’s characterful typography as the focal point of the cover.

Additionally, we provided Brockwell Energy with comprehensive user notes and guided their team through best practices for using their templates in an in-depth training session followed by a Q&A.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis