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Impactful, consistent and memorable branding is central to a successful organisation.
We recognise that it is often important to retain the familiarity of an established brand. Therefore, if you are considering commissioning a branding agency, it may be that brand development is more appropriate than a complete overhaul.
With new technology and marketing trends emerging rapidly, it is essential for brands to embrace change and remain up to date to avoid falling short of the competition. Your brand may already have an established presence in the market but needs further consideration and refinement to drive engagement and truly resonate with your target audience. Brand development is an evolution rather than a revolution and can play an important part in breathing new life into your organisation.
We understand the importance of strong foundations when it comes to brand identity. That’s why we always start by engaging in thorough research and analysis, working closely with our clients to establish their goals and objectives. This helps to ensure their core message and values are communicated clearly and consistently across all channels, whilst maintaining the essence and personality of their brand. This is vital to building customer trust and loyalty.
No matter what sector you fall into, our team can work strategically to add depth to your brand, whilst retaining the overarching features that make you recognisable. If you would like to find out more about how your organisation could benefit from brand development, contact us today.
We have enjoyed a positive experience partnering with Firefly to build our website. They were quickly able to discern the style and functionality that would fit for us and our international target audience.
In addition to providing a design we loved they also balanced the competing demands of SEO optimisation with an aesthetically pleasing site. Much appreciated!
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below