
Generation Scotland
Motion graphics + Scriptwriting + Video + more
Let's work together
+44 (0) 131 510 8260
Please call +44 (0) 131 510 8260 for more information on any of our creative services.
We were commissioned to produce six interview style corporate videos to promote Tenders Direct’s services amongst SMEs in the UK and Republic of Ireland.
We began by establishing an informative yet friendly tone of voice, before working with the Tenders Direct team to refine the overarching message of each video. This was distilled by our copywriter into six engaging and easily digestible scripts, which communicate the key benefits of the company’s services and deliver clear call to actions.
Art-directed by our Creative Director, Ben Walker, the videos were filmed in Tenders Direct’s head office featuring two of their senior employees. The interview style positions the company as personable whilst reinforcing their credibility in the industry, building trust amongst their target audience. The professional setting instantly sets the tone, whilst Proactis’ vivid trademark orange in the background and bright lighting create a welcoming environment.
We combined this footage with dynamic motion graphics and kinetic typography to highlight key takeaways and hold viewers’ attention. The graphic elements and colour palette reflect Tender’s Direct’s branding, helping to further build brand awareness. Finally, we incorporated upbeat, high tempo music to evoke positivity.
Success! We've received your message and will get back to you as soon as possible. We look forward to chatting to you.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”
Louise Cameron
Communications & Marketing Officer
Paths for All