Logo, branding, brand guidelines and design for print
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When a brand identity works well, you should be able to recognise the brand even if you can’t see the logo.
Consider how the logo, typefaces, colours, imagery and the tone of a brand’s copy feature in building the bigger picture. Unlike brand image, which simply dictates how consumers perceive a brand, brand identity refers to what it communicates. Building an identity is a multi-disciplinary effort – each element needs to support an overall message.
All the components of your brand and how they are used should be consistent in their appearance, style, and feel across all communications. Consistency enables your audience to build a memory around your organisation and what it has to offer. This memory becomes your organisation’s identity.
At Firefly, we work to analyse your brand’s personality and the message you want to communicate. We follow a process that explores a company’s core values and ensures these are conveyed across all brand communications. A strong brand identity will help to fulfil your long-term business goals and build a lasting relationship with your customers.
I commissioned Firefly to design and implement a new website for my growing photography business. Having worked with Firefly on previous assignments, I was impressed with their professionalism, creativity and attention to detail.
When it came to designing my site I knew where to go. Their creativity and adaptability again shone through and they seemed to know exactly what my requirements were. Potential clients come to my website to see my work, so therefore it follows that the platform on which they are displayed should be of the highest quality. Firefly saw to this effortlessly, I cannot recommend them highly enough.
Dominic Twist Photography
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below