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BRAND IDENTITY.

When a brand identity works well, you should be able to recognise the brand even if you can’t see the logo.


Consider how the logo, typefaces, colours, imagery and the tone of a brand’s copy feature in building the bigger picture. Unlike brand image, which simply dictates how consumers perceive a brand, brand identity refers to what it communicates. Building an identity is a multi-disciplinary effort – each element needs to support an overall message.

All the components of your brand and how they are used should be consistent in their appearance, style, and feel across all communications. Consistency enables your audience to build a memory around your organisation and what it has to offer. This memory becomes your organisation’s identity.

At Firefly, we work to analyse your brand’s personality and the message you want to communicate. We follow a process that explores a company’s core values and ensures these are conveyed across all brand communications. A strong brand identity will help to fulfil your long-term business goals and build a lasting relationship with your customers.

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Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.

I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was I was looking for, and also the costs I was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what I was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard and within very reasonable turn around times. I particularly like working with Ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.

Dianne Newam
CEO
Ram UK & Ireland

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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