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Brand identity +

We recognise the importance of a robust brand identity for any thriving organisation. At Firefly, we delve deep into your organisation’s DNA to craft an identity that’s both highly effective and easily recognisable to your target audience.

We specialise in creating compelling brand identities that get noticed and establish a lasting presence in the market. Our journey always begins with an exploration of your brand’s core, delving deep into its vision, mission, and values. This foundation provides the groundwork for us to weave together the threads of your logo, typography, colour palette, imagery, messaging, and tone of voice into a cohesive brand story that sets you apart from the competition.

The magic happens in the meticulous refinement and articulation of each of these elements, resulting in an identity that authentically mirrors your unique personality. This, in turn, empowers your brand to adapt and flourish in alignment with your long-term aspirations.

We advocate building a brand identity that can be consistently and effectively applied across all touchpoints, from your website and social media to video content and email marketing. This comprehensive approach is instrumental in instilling confidence and building long-term brand recognition and trust among your target audience.

Whether you’re looking to build a brand identity from the ground up or seeking to revitalise an existing one, we collaborate closely with you to spotlight what sets you apart, unveiling the essence of your organisation.

Contact us today to discover how we can create an effective identity that not only delivers a return on investment but also fuels the growth of your organisation.


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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

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“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.

We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”

Louise Cameron
Communications & Marketing Officer
Paths for All

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