0131 621 0053
Search

BRAND IDENTITY.

When a brand identity works well, you should be able to recognise the brand even if you can’t see the logo.


Consider how the logo, typefaces, colours, imagery and the tone of a brand’s copy feature in building the bigger picture. Unlike brand image, which simply dictates how consumers perceive a brand, brand identity refers to what it communicates. Building an identity is a multi-disciplinary effort – each element needs to support an overall message.

All the components of your brand and how they are used should be consistent in their appearance, style, and feel across all communications. Consistency enables your audience to build a memory around your organisation and what it has to offer. This memory becomes your organisation’s identity.

At Firefly, we work to analyse your brand’s personality and the message you want to communicate. We follow a process that explores a company’s core values and ensures these are conveyed across all brand communications. A strong brand identity will help to fulfil your long-term business goals and build a lasting relationship with your customers.

View related work +

We’re quite the social butterfly


Tweet, share, like, comment, post, follow, subscribe, connect.
Whatever flies with you we’re only a click away...

The Timber Transport Forum asked Firefly to quote for the design of our good practice guide. They came back almost immediately with what proved to be the lowest price. What they produced was great; clear, contemporary and very well received.

Firefly managed the printing too which made life easier and allowed them to check the print quality. All in all our experience was so good we asked them to produce a feather flag and banner for our events – with similar great results.

Roland Stiven
Project Manager
The Timber Transport Forum

View related project +

HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 621 0053 or fill in the form below


Firefly Design Agency
29 Constitution Street
Edinburgh
EH6 7BS

Name *

Email *

Phone *

Company

Your message *

Required fields *

Please complete all details.

Close Firefly
This website uses cookies to improve your experience. By continuing to use this site, you are consenting to the use of cookies as set out in our cookie policy.