Iconography +
At Firefly, we recognise that iconography can be a great tool to express information quickly, clearly, and succinctly, facilitating an enhanced experience for your target audience.
When it comes to marketing communications, large quantities of text with no visuals can lead to readers switching off whilst reading your content. We regularly design icons with simplicity in mind. You may not have your audience’s attention for long, so it is important for key information to be presented concisely and stand out. Professionally designed icons can be an effective visual aid, breaking down even the most complex messages and communicating them in an engaging and accessible way.
Our designers work with our clients’ brands to create bespoke iconography which enhances their brand presence. When it comes to the design process, the possibilities are endless, allowing us to experiment with different styles, shapes, sizes and colours to create iconography unique to your brand.
Iconography can add depth to your brand, offering further differentiation from competitors, whilst seamlessly blending with your overarching visual identity. Another key benefit of iconography is its versatility. We can apply icons consistently to a range of communications, from video and animation to digital and print media.
Whether you are looking for bold icons which capture your target audience’s attention, or a detailed and understated aesthetic, we have experience creating designs to suit a range of sectors, that can be utilised across various communications. Contact us today to find out how iconography can benefit you.
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“It’s been a real pleasure to work with Firefly. They helped us to refresh the looks of our apps and developed a sophisticated branding which helps us to stand out from the competition.”
Andriy Gordiychuk
Director
Theory Test Revolution