Branding, logo and website design
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Iconography can be a great tool to express information quickly, clearly and succinctly, facilitating an improved customer experience.
When it comes to marketing communications, large quantities of text with no visuals can lead to your audience switching off whilst reading your content. We regularly design icons with simplicity in mind. You may not have your audience’s attention for long, so it is important for key information to be presented concisely and stand out. Professionally designed icons can be an effective visual aid, breaking down even the most complex messages and communicating them in an engaging and accessible way.
Our designers work with clients to create bespoke iconography which enhances their brand presence. When it comes to the design process, the possibilities are endless, allowing us to experiment with different styles, shapes, sizes and colours to create iconography unique to your brand. Iconography can add depth to your brand, offering further differentiation from competitors, whilst seamlessly blending with your overarching visual identity. Another key benefit of iconography is its versatility. We can apply icons consistently to a range of communications, from video and animation to digital and print media.
Icons can act as a prominent feature of your brand and become instantly recognisable to your audience. Whether you are looking for bold icons which capture your target audience’s attention, or a detailed and understated aesthetic, we have experience creating designs to suit a range of sectors, that can be utilised across various communications.
If you would like to discuss how iconography could benefit your branding, please don’t hesitate to contact us.
It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below