Vetsolutions Tone of Voice Guidelines
Branding + Tone of voice guidelines
Taylor Hopkinson
Leading renewables recruitment consultancy, Taylor Hopkinson, is a trusted advisory partner to the largest green energy firms in the world. Having merged with Brunel International N.V., they have a global network that spans over 40 countries.
Project services
The Brief
Taylor Hopkinson commissioned Firefly to develop their existing brand, and update their brand guidelines to reflect this.
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The Creative Outcome
During the brand development stage, we worked closely with Taylor Hopkinson to establish how we could add depth to the brand and make it more dynamic.
To maintain familiarity amongst their target audience, the logo and colour palette were retained. We designed a simple yet versatile tabular graphic device that could be used to house key content across the company’s communications, making them more engaging and easily digestible. To ensure the new brand was applied consistently across all future communications, we produced brand guidelines outlining how the new brand should be used.
We then applied the clean and professional visual style to three brochures, a fact sheet and a Microsoft PowerPoint template.
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“Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too.
Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.”
Steph Wright
Project Development Manager
Cancer Innovation Challenge