Cancer Innovation Challenge
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Taylor Hopkinson commissioned Firefly to develop their existing brand, and update their brand guidelines to reflect this.
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During the brand development stage, we worked closely with Taylor Hopkinson to establish how we could add depth to the brand and make it more dynamic.
To maintain familiarity amongst their target audience, the logo and colour palette were retained. We designed a simple yet versatile tabular graphic device that could be used to house key content across the company’s communications, making them more engaging and easily digestible. To ensure the new brand was applied consistently across all future communications, we produced brand guidelines outlining how the new brand should be used.
We then applied the clean and professional visual style to three brochures, a fact sheet and a Microsoft PowerPoint template.
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“Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.”
Mira Lemak Dudgeon
Founder & Director
Amiramour