Aleph Insights
Branding + Brand identity + Rebranding + more
Taylor Hopkinson
Leading renewables recruitment consultancy, Taylor Hopkinson, is a trusted advisory partner to the largest green energy firms in the world. Having merged with Brunel International N.V., they have a global network that spans over 40 countries.
Project services
The Brief
Taylor Hopkinson commissioned Firefly to develop their existing brand, and update their brand guidelines to reflect this.
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The Creative Outcome
During the brand development stage, we worked closely with Taylor Hopkinson to establish how we could add depth to the brand and make it more dynamic.
To maintain familiarity amongst their target audience, the logo and colour palette were retained. We designed a simple yet versatile tabular graphic device that could be used to house key content across the company’s communications, making them more engaging and easily digestible. To ensure the new brand was applied consistently across all future communications, we produced brand guidelines outlining how the new brand should be used.
We then applied the clean and professional visual style to three brochures, a fact sheet and a Microsoft PowerPoint template.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Fiona Walsh
Sales Director
Redcastle