Journal +

Apple: a brand I’ve grown to love/hate

Hate is a strong word, and I don’t use it lightly. Yet, over the years, my admiration for Apple has steadily eroded, replaced by disillusionment and disappointment. As I sit here typing on the space grey keyboard that came with my iMac Pro that gave up on me last month – I can’t help but […]

The business-changing power of brand guidelines

Brand guidelines are a critical component of your organisation’s success, serving as a blueprint for every aspect of your brand identity. They provide a framework that ensures consistency across all communication channels and activities, instilling trust and confidence in your audience and stakeholders, and positioning your brand for long-term success. In short, brand guidelines are […]

5 ways to reduce your company’s environmental impact

As the devastating effects of climate change unfold before our eyes, it’s imperative for companies to do their bit to reduce their carbon footprint. Although increasingly there is accessible advice surrounding actions we can take, we understand that it can be difficult to know where to start. In this article, we’re sharing some of the […]