Great copy is more than just words. It sets the tone for how you will interact with your customers, reassures them your product or service is what they’re looking for, and makes a lasting impression in how they view your brand.
Writing good copy is a craft – striking the perfect balance between brand, customer needs and your business objectives is crucial. From your weekly newsletter or blog post, to the copy in your printed brochure or on your website – any piece of written content is a chance to engage and impress your target audience.
For online written content, search engine optimisation (SEO) should be a key consideration. Having the right words and phrases in the right place can help search engines understand what your website is all about. Good SEO directs potential customers to your website and helps them find exactly the information they’re looking for.
The written word is a good way to convey the personality of your business. Are you serious? Professional? Light-hearted? Caring? Tone of voice is a key consideration in marketing today, and should be consistent across all your communication channels.
Writing in plain English is important too. Using language everyone understands will make you more approachable and relatable as a company. Remember less is more – a few carefully chosen words are infinitely more powerful than endless lines of text. Studies have shown that one typo or incidence of bad grammar can drastically reduce a user’s trust in your product or service, so professional copywriting is a sound investment.
Well written content is a vital component of any successful brand, plus it can improve your search ranking and resonate with your customers. Searching for the right words? Contact us to find out about our professional copywriting services.
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
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