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We know that successful brands establish an emotional connection with consumers that can prove very difficult to break down. But let’s take a step back for a moment and consider what instigates this bond in the first place and helps to sustain our loyalty even in the face of fierce competition. Advertising achieves this.
Online, outdoors, in print and through social and broadcast media, it helps businesses to reach audiences that might otherwise be beyond their grasp. However, this is not mission accomplished. We believe that advertising is much more about what you say, than how you choose to convey it. Communicating a clear, compelling message that resonates with the target audience is the true essence of successful advertising and the primary reason people buy your products and use your services.
Even in its simplest form, advertising can prove highly effective. In the hands of an experienced designer, the combination of a line of copy, single image and careful placement of the brand logo is often all that is required to trigger brand recognition and prompt the required call to action. Developed over a campaign, advertising has the potential to achieve much more.
If you think advertising should play a more influential role in your brand strategy then talk to us – we’d be delighted to share our experience with you. In the meantime, take a look at our Portfolio to see examples of work created for some of our clients.
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
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