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Content Management Systems (CMS) +

Making it quick and easy for anyone to produce, edit, and publish content on their website, we recommend all our clients invest in a content management system (CMS).

While most agencies champion a single CMS, we choose to work with an extended team of senior web developers each specialising in different platforms. This enables us to build a website with a CMS that is most appropriate for your organisation.

While some individuals are well-versed in the advantages and disadvantages of open source versus proprietary systems, the sheer variety of available options and their diverse features can be overwhelming. You might have come across names like WordPress, Drupal, Umbraco, Shopify, and Magento, but how can each of these platforms benefit you?


When choosing a CMS, it’s essential to consider your specific requirements. These could range from integrating seamlessly with your CRM, and accommodating third-party plugins, to facilitating product or service purchases. Equally important is evaluating the level of support you’ll need to effectively maintain and utilise your CMS.

Shopify and Magento are both great options for ecommerce. Shopify tends to be more user-friendly, suitable for small to medium-sized businesses and offers ease of setup and management with a range of templates and apps for customisation. On the other hand, Magento provides extensive customisation, scalability, and flexibility, making it more suitable for larger enterprises and those needing high levels of customisation and control.

Two of the most popular CMS options, are WordPress, and Drupal. Although they share many similarities as open-source, versatile, and user-friendly platforms, Drupal tends to be more complex and time-consuming to build, demanding a higher budget compared to WordPress.

The selection of a CMS depends on the specific requirements of your business, technical expertise, budget, and future growth expectations. With this information in mind, we can guide you in selecting the option that best aligns with your needs.

While there are numerous reasons to invest in a CMS, we’ve summarised some of the key benefits below:

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Streamlined Collaboration

As your content demands grow, relying on a single strategy becomes challenging. A CMS can provide a comprehensive solution for content creation and collaboration. It also allows multiple users to work together on a single piece of content. Furthermore, if you have a team requiring access to your website, a CMS enables you to define specific user roles and permissions according to their needs.

No Coding Required

Aside from the advantage of not needing coding skills to set up your website, another significant benefit of using a CMS is that your content editors and contributors don’t require programming knowledge to add or modify content. CMS systems come equipped with a user-friendly toolbar, simplifying the editing process.

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SEO Friendly

A CMS can streamline the SEO process by making it easy to incorporate essential SEO components such as title tags, keywords, search-friendly URLs, and more. This empowers your website to rank higher in search engine results and attract a broader audience.

Customisation Options

A CMS offers extensive customisation options, allowing you to easily modify the overall design, appearance, and layout of your website. You can personalise everything from colours and menu placements to content display. Additionally, a CMS provides the advantage of plugins and extensions that enhance your website’s functionality. Installing various plugins lets you expand your website’s capabilities, such as integrating shopping carts, contact forms, email list management syncing, enhanced security, and more. The beauty of these add-ons is that they require no technical expertise for installation, making it accessible for anyone to enhance their website with valuable features.

To learn more about the benefits of a CMS, please feel free to contact us today. We’re eager to hear from you.

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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”

Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland

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