Branding and packaging
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The look, the feel, the size, the format and weight, the experience of opening…with standout on the shelf more competitive than ever, it’s easy to see why brands repeatedly review and develop their packaging design.
From the use of colour, illustration and typography to the shape, size, pattern, and materials used, every packaging design component is hugely influential to customers’ buying decisions and how they perceive your brand.
Whether you’re starting from scratch or looking to improve upon an existing packaging design, we focus on creating bespoke packaging that appeals to your target audience and helps to distinguish your brand from your competitors.
We can advise on the most effective materials and finishing and, where possible, we can recommend using sustainable sources to reduce the environmental impact of your packaging.
If you want to find out more about how bespoke packaging design could help your business, please don’t hesitate to contact us.
I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.
Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.
Strategic Communications Manager
Medical Research Council
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below