BiGGAR Economics

The Creative Outcome

The logo we designed combines a bar graph and pie chart in their most simplistic form to create a bold and abstract logo mark that resembles a lowercase ‘B’ and alludes to the results BiGGAR achieve. Whilst the bright and contemporary colour palette reinforces the personable and approachable nature of the brand, the modern san serif typeface reflects BiGGAR’s reputation as a reliable, leading organisation in their field.

We created a responsive, intuitive and easy-to-navigate website, designed to guide visitors seamlessly around each page. This was also achieved by our use of typographic hierarchy, emphasising specific focal points, such as the brands services and call to actions.

Moreover, we created 35 bespoke icons, designed to illustrate BiGGAR’s extensive range of services across different sectors. Accessible and engaging, the icons communicate important information in an easily digestible way, helping to connect and resonate with the brand’s target audience.

In addition to being utilised across BiGGAR’s website, the icons are designed and created to be applied to Microsoft PowerPoint and Word templates. These communications adopt a clean and solid structure, outlining key information clearly and coherently. To ensure consistency and build brand loyalty, we drew upon elements such as the colours, shapes and iconography visible on the website.

For the report on the socio-economic impacts of hydropower, we utilised infographics to present statistics clearly and concisely. We visualised key data into engaging graphs and employed typographic hierarchy to help break up large sections of text, making the report easy to navigate and digest.

biggareconomics.co.uk