An open spread of a Biggar Economics report design.

BiGGAR Economics

BiGGAR Economics is a leading independent consultancy offering economic advice and analysis to organisations, government agencies and private sector firms.

Their ultimate goal is to support economic growth and social impact by ensuring decision-makers have the highest quality socio-economic evidence available to them.

A desktop and mobile mockup of a Biggar Economics' web page.

The Brief

BiGGAR approached Firefly to work on a rebranding project. This encompassed logo design, iconography, a responsive website design using a WordPress Content Management System (CMS), a Microsoft Word report template and a Microsoft PowerPoint presentation template. Furthermore, we have continued to collaborate on further communications including the design of a report on the socio-economic impacts of hydropower.

The Creative Outcome

The logo we designed combines a bar graph and pie chart in their most simplistic form to create a bold and abstract logo mark that resembles a lowercase ‘B’ and alludes to the results BiGGAR achieve. Whilst the bright and contemporary colour palette reinforces the personable and approachable nature of the brand, the modern san serif typeface reflects BiGGAR’s reputation as a reliable, leading organisation in their field.

The new Biggar Economics logo design by Firefly Design Agency.

We created a responsive, intuitive and easy-to-navigate website, designed to guide visitors seamlessly around each page. This was also achieved by our use of typographic hierarchy, emphasising specific focal points, such as the brands services and call to actions.

Moreover, we created 35 bespoke icons, designed to illustrate BiGGAR’s extensive range of services across different sectors. Accessible and engaging, the icons communicate important information in an easily digestible way, helping to connect and resonate with the brand’s target audience.

A Biggar Economics-branded Powerpoint Template.

In addition to being utilised across BiGGAR’s website, the icons are designed and created to be applied to Microsoft PowerPoint and Word templates. These communications adopt a clean and solid structure, outlining key information clearly and coherently. To ensure consistency and build brand loyalty, we drew upon elements such as the colours, shapes and iconography visible on the website.

A number of BiGGAR Economics British Hydro Power reports arranged on top of each other with the front cover visible

A spread in the November 2023 issue of BiGGAR Economics British Hydro Power report

For the report on the socio-economic impacts of hydropower, we utilised infographics to present statistics clearly and concisely. We visualised key data into engaging graphs and employed typographic hierarchy to help break up large sections of text, making the report easy to navigate and digest.

A spread in the November 2023 issue of BiGGAR Economics British Hydro Power report

biggareconomics.co.uk

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“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

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