Three medical professionals working on computers.

Oxford University Press

Oxford University Press (OUP) is a renowned publishing house with a worldwide presence. It provides academic publishing services to scholars, teachers, and researchers.

OUP publishes rigorous research and scholarship across various subject areas, ranging from History and Life Sciences to Economics.

A screenshot from the Oxford University Press animation overlayed on an oversized frame from the animation.

The Brief

OUP approached us to create an animation that gave authors an insight and clarity into the process that OUP go through to review, approve and publish manuscripts.

The Creative Outcome

The OUP only selects the highest-quality content for their journals, so it was important to communicate that the organisation is an industry leader through the animation. We created a clear and informative animation that consists of four sections, illustrating the stages involved in the submission process of a manuscript. The process of OUP can be lengthy and complex, and thus this animation helps to educate the audience about the publishing journey and answer any potential queries they may have.

The storyboard for the Oxford University Press animation, showing a combination of footage and motion graphics animation.

We collaborated with the Editor in Chief to create the storyboard and script, incorporating kinetic typography for subtitles that are engaging and easy to understand. We incorporated background music and a voiceover (VO) from a VO artist with a European accent to give the animation a global appeal for the international audience of OUP. We then segmented and created shorter versions of the animation for sharing on social media channels.

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Insight Software Development

“Firefly was a pleasure to work with throughout our project.

It was clear from the initial design discussions that their attention to detail, content suggestions and proposed structure would help us achieve the goals we had envisioned for our new brand and they did not disappoint. Thank you for making the process so simple.”

Adam Medley
Operations Manager
Insight Software Development

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