Quaba & Waterfront Social Media Templates

The Creative Outcome

The templates were designed to align with the Quaba and Waterfront brands with a focus on engaging the target audience and communicating the post content clearly. The use of templates was integral to the promotion of the brands and further contributed to a consistent visual identity across all platforms.

Careful consideration of typographic hierarchy for both the Quaba and Waterfront templates helps to draw in the viewer’s eye, guide them through any messaging and highlight key information.

The templates feature carefully integrated URLs, consistently located and anchored with keylines to draw a reader’s attention.

For Quaba, we utilised the gold geometric pattern to help balance the structure of post-imagery and contribute to a coherent visual aesthetic. Variations of subtle stone shades and slate greys were selected for the background colours to differentiate posts and convey a premium feel, consistent with the brand identity. An ornate graphic device was utilised to separate typography was integrated into the template designs to aid legibility. We incorporated a 5-star graphic device into the testimonial posts to help convey the high quality of ratings from previous patients. For the ‘before and after’ content we designed templates that let the photography remain the main focal point with minimal supporting typography and background colour retained to reinforce the brand.

For Waterfront’s social media templates, we employed the brand’s linear graphic devices, inspired by waves, into the backgrounds to add depth and contribute to a balanced composition. Varying content types for the templates required different solutions. Some required imagery to be the focal point for ‘pre and post-surgery’ photography and illustrative diagrams of surgical procedures and others were predominantly text-based.