Insight Software Development
Branding + Brand guidelines + Brand identity + more
My Online Schooling Social Media Templates
My Online Schooling (MOS) provides British education internationally for children between 7 and 18 years old. Taught by fully qualified, experienced teachers, the interactive lessons guide pupils through the English National Curriculum.
Project services
The Brief
After completing a brand development project for MOS, Firefly were commissioned to refresh their social media templates. The templates included pupil and teacher spotlights, event promotion, testimonials and podcast announcements, and were to be created for use across Facebook, Instagram, Instagram Stories, LinkedIn, Twitter and YouTube.
The Creative Outcome
To ensure consistency, we incorporated the pebble shaped graphic devices we created during the brand development stage into the social media templates. Used to house dynamic photography and incorporate complimentary colours from the brands secondary colour palette, the organic shapes add a playful edge to the minimal designs. Moreover, we used refined typographic hierarchy to make the posts easy to digest and highlight call to actions.
The contemporary and professional templates capture the attention of the brands target audience. This reinforces the innovative learning environment MOS have created and helps the brand to stand out in the competitive social media landscape. To ensure the templates can be adapted quickly and easily by the MOS team going forward, we built the approved designs in Canva.
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“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”
Louise Cameron
Communications & Marketing Officer
Paths for All