Royal College of Nursing Scotland
Advertising + Copywriting + Video + more
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After completing a brand development project for MOS, we were commissioned to refresh their social media templates. The templates included pupil and teacher spotlights, event promotion, testimonials and podcast announcements, and were to be created for use across Facebook, Instagram, Instagram Stories, LinkedIn, Twitter and YouTube.
To ensure consistency, we incorporated the pebble shaped graphic devices we created during the brand development stage into the social media templates. Used to house dynamic photography and incorporate complimentary colours from the brands secondary colour palette, the organic shapes add a playful edge to the minimal designs. Moreover, we used refined typographic hierarchy to make the posts easy to digest and highlight call to actions.
The contemporary and professional templates capture the attention of the brands target audience. This reinforces the innovative learning environment MOS have created and helps the brand to stand out in the competitive social media landscape. To ensure the templates can be adapted quickly and easily by the MOS team going forward, we built the approved designs in Canva.
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“Firefly was a pleasure to work with throughout our project.
It was clear from the initial design discussions that their attention to detail, content suggestions and proposed structure would help us achieve the goals we had envisioned for our new brand and they did not disappoint. Thank you for making the process so simple.”
Adam Medley
Operations Manager
Insight Software Development