BJS Award
Branding + Brand identity + Logo design + more
RCN Scotland Nurse of the Year Awards
The Royal College of Nursing (RCN) Scotland Nurse of the Year Awards celebrate and recognise the dedication and outstanding professional care of nursing staff across Scotland.
The Awards help to showcase the inspiring nursing practice and innovative nurse-led projects that are making a difference for patients, residents and service users.
Project services
The Brief
RCN Scotland commissioned Firefly to create branding for the Awards that celebrated excellence and incorporated a Scottish theme to differentiate from other RCN regional awards.
We were tasked with creating a logo for the Awards that aligned with the existing RCN brand along with a range of online and offline communications to promote the awards. Furthermore, we created exhibition stands and various other printed collateral for the Awards ceremonies.
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The Creative Outcome
We created a logo marque based on a sash device to convey excellence, which incorporated a modern tartan pattern to clearly identify the Awards as being for the Scottish region. We utilised the RCN typeface and shades of blue from the existing colour palette, combined with a golden hue to further emphasise merit.
We designed a range of communications, including flyers, website graphics, social media graphics and a PowerPoint template to promote the Awards.
For the awards ceremonies, we designed invitations, varying sizes of exhibition stands, certificates, menu cards, and a brochure.
A tartan graphic pattern was created to be incorporated throughout communications as a key brand device, set against a deep blue gradient for impact. Metallic gold was incorporated into the print of the brochures and certificates to help convey the prestige of the awards.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare