Fidra
Print + Advertising + Brand development + more
Solar Energy UK
Solar Energy UK is an established non-profit organisation working for and representing the entire solar and energy storage value chain.
With 400+ member companies represented across the UK energy sector, Solar Energy UK’s research, policy work and advocacy shape regulation and drive market growth.
Project services
The Brief
Firefly was commissioned by Biggar Economics to convey the findings of a major study conducted for Solar Energy UK on the the economic impact of solar and battery storage. The challenge was to present detailed research through clear, visually compelling communications in the form of a report and infographics.
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The Creative Outcome
We collaborated to transform the study’s findings into a suite of engaging and user-friendly materials. This included a detailed report featuring various graphs, charts and statistics along with a series of infographics which were printed and handed out during their conferences.
We worked within Solar Energy UK’s established visual language, leveraging their existing brand assets, including their iconography and zingy colour palette, to ensure consistency and cohesion across all formats. Their high-contrast palette was used to theme the different sections of the report with iconography helping to differentiate between various industries such as Commercial, Utility and Residential. This helped make the information-heavy report more engaging and digestible for the reader.
Accessibility was a core consideration throughout the project. We ensured a strong contrast between text and background colours and maintained a consistent structural framework to support ease of reading. A clear typographic hierarchy guided the eye through varying levels of information, while carefully crafted layouts made dense data more digestible.
Infographics were adapted to highlight the impact of solar and battery storage on specific industries, again, using colour to separate them into themes. These number-focused infographics needed to show the increase in solar and battery storage while highlighting the positive impact this is predicted to have on jobs by 2035. It was crucial that this impact was emphasised and the figures were easy to read.
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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”
Graeme Blackett
Director
BiGGAR Economics