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HDR UK.

HDR UK (Health Data Research UK) is a joint investment led by the Medical Research Council. By harnessing health and biomedical data in the UK, HDR UK develops and applies cutting-edge data science approaches in order to address the most pressing health research challenges facing the public.


Firefly was selected by HDR UK following a tender process to develop the logo, branding, website and brand guidelines. The new brand was then rolled out across various communications, including stationery, literature, internal documents and exhibition displays.

Following the exploration and development of various different ideas, we opted to use a modern geometric pattern to convey the ‘data’ aspect of their brand, whilst communicating the integral computer science component of the project.

This graphic style was designed to be flexible so it could be adapted to various different formats, including across both web and PowerPoint presentations.

hdruk.ac.uk


Reversed logo


Business card design


Responsive web design


Stationery design - Letterhead template, compliments slip and business card


Master logo design detail


Responsive About page web design


Brand guidelines - Contents page


Logo design with strapline


PowerPoint template design - cover slide


Signage


Letterhead template design detail


Brand guidelines - Exclusion zone


Pop-up banner design


Brand guidelines - Typeface


PowerPoint template design - development


Brand guidelines - Colour palette


Signage detail

I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.

Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.

Simon Kearney-Mitchell
Strategic Communications Manager
Medical Research Council

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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