0131 510 8260


HDR UK (Health Data Research UK) is a joint investment led by the Medical Research Council. By harnessing health and biomedical data in the UK, HDR UK develops and applies cutting-edge data science approaches in order to address the most pressing health research challenges facing the public.

Firefly was selected by HDR UK following a tender process to develop the logo, branding, website and brand guidelines. The new brand was then rolled out across various communications, including stationery, literature, internal documents and exhibition displays.

Following the exploration and development of various different ideas, we opted to use a modern geometric pattern to convey the ‘data’ aspect of their brand, whilst communicating the integral computer science component of the project.

This graphic style was designed to be flexible so it could be adapted to various different formats, including across both web and PowerPoint presentations.


Reversed logo

Business card design

Responsive web design

Stationery design - Letterhead template, compliments slip and business card

Master logo design detail

Responsive About page web design

Brand guidelines - Contents page

Logo design with strapline

PowerPoint template design - cover slide


Letterhead template design detail

Brand guidelines - Exclusion zone

Pop-up banner design

Brand guidelines - Typeface

PowerPoint template design - development

Brand guidelines - Colour palette

Signage detail

I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.

Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.

Simon Kearney-Mitchell
Strategic Communications Manager
Medical Research Council

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
Ocean Point One
94 Ocean Drive

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