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HDR UK (Health Data Research UK) is a joint investment led by the Medical Research Council. By harnessing health and biomedical data in the UK, HDR UK develops and applies cutting-edge data science approaches in order to address the most pressing health research challenges facing the public.
Firefly was selected by HDR UK following a tender process to develop the logo, branding, website and brand guidelines. The new brand was then rolled out across various communications, including stationery, literature, internal documents and exhibition displays.
Following the exploration and development of various different ideas, we opted to use a modern geometric pattern to convey the ‘data’ aspect of their brand, whilst communicating the integral computer science component of the project.
This graphic style was designed to be flexible so it could be adapted to various different formats, including across both web and PowerPoint presentations.
Business card design
Responsive web design
Stationery design - Letterhead template, compliments slip and business card
Master logo design detail
Responsive About page web design
Brand guidelines - Contents page
Logo design with strapline
PowerPoint template design - cover slide
Letterhead template design detail
Brand guidelines - Exclusion zone
Pop-up banner design
Brand guidelines - Typeface
PowerPoint template design - development
Brand guidelines - Colour palette
I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.
Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.
Strategic Communications Manager
Medical Research Council
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below