Confidus
Website design + Web development + Copywriting + more
Lingua Connect
Established by education platform, My Online Schooling, Lingua Connect offers online English language classes to children, adults and businesses across the globe.
Project services
The Brief
We were commissioned to create the Lingua Connect brand, covering logo design, colour palette and typography, as well as outlining the use of these assets in brand guidelines.
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The Creative Outcome
The playful yet professional logo conveys a group of people within the shape of a globe. This reflects the organisations collaborative approach to learning and their worldwide reach. The varying shapes and sizes of the people in the logo marque represents the children, adults and businesses that make up Lingua Connect’s target audience.
The brand utilises a warm, bright colour palette to reflect the welcoming environment the language hub provides to pupils. This friendly aesthetic is reinforced by the logo type, which uses a modern, approachable typeface with rounded corners.
Finally, we created comprehensive brand guidelines. These help to ensure consistency across all future communications, establishing strong foundations upon which to build the Linga Connect brand.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare