BJS Award
Branding + Brand identity + Logo design + more
Lingua Connect
Established by education platform, My Online Schooling, Lingua Connect offers online English language classes to children, adults and businesses across the globe.
Project services
The Brief
We were commissioned to create the Lingua Connect brand, covering logo design, colour palette and typography, as well as outlining the use of these assets in brand guidelines.
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The Creative Outcome
The playful yet professional logo conveys a group of people within the shape of a globe. This reflects the organisations collaborative approach to learning and their worldwide reach. The varying shapes and sizes of the people in the logo marque represents the children, adults and businesses that make up Lingua Connect’s target audience.
The brand utilises a warm, bright colour palette to reflect the welcoming environment the language hub provides to pupils. This friendly aesthetic is reinforced by the logo type, which uses a modern, approachable typeface with rounded corners.
Finally, we created comprehensive brand guidelines. These help to ensure consistency across all future communications, establishing strong foundations upon which to build the Linga Connect brand.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Omar Quaba, MA, FRCS
Consultant Plastic Surgeon
Waterfront Private Hospital