0131 510 8260


Established by education platform, My Online Schooling, Lingua Connect offers online English language classes to children, adults and businesses across the globe.

The Brief

We were commissioned to create the Lingua Connect brand, covering logo design, colour palette and typography, as well as outlining the use of these assets in brand guidelines.

The Creative Outcome

The playful yet professional logo conveys a group of people within the shape of a globe. This reflects the organisations collaborative approach to learning and their worldwide reach. The varying shapes and sizes of the people in the logo marque represents the children, adults and businesses that make up Lingua Connect’s target audience.

The brand utilises a warm, bright colour palette to reflect the welcoming environment the language hub provides to pupils. This friendly aesthetic is reinforced by the logo type, which uses a modern, approachable typeface with rounded corners.

Finally, we created comprehensive brand guidelines. These help to ensure consistency across all future communications, establishing strong foundations upon which to build the Linga Connect brand.

Logo design

Brand guidelines - typography

Logo sketch development

Logo breakdown

Brand guidelines - colour palette

I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.

Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.

Simon Kearney-Mitchell
Strategic Communications Manager
Medical Research Council

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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