BJS Award
Branding + Brand identity + Logo design + more
Nuleaf
Independent body, Nuleaf, is the voice of local government on nuclear decommissioning and radioactive waste management. They are dedicated to promoting the best possible economic, social and environmental outcomes for nuclear communities.
Project services
The Brief
To reflect Nuleaf’s evolution since it was established in 2003, we were commissioned to undertake a rebranding project for the organisation. They required a new logo design that better represented the brand and Word templates for their core communications.
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The Creative Outcome
The simplistic yet bold logo marque incorporates the ‘n’ and ‘u’ from Nuleaf to form an infinity symbol. The inspiration for this stems from Nuleaf’s role as a link between the local authorities and government, and the continuous support they provide to communities.
We developed a fresh and contemporary colour palette using blue and green tones. The light green conveys positivity, whilst the understated teal and imperial blue symbolise trust and stability. Combined with a bold san serif logotype, the logo captures Nuleaf’s integrity and reinforces their authority in the industry.
As they are part of government and industry groups and host regular member meetings, it is essential for Nuleaf’s branding to be applied consistently across all communications. We designed professional Word templates for a newsletter, eBulletin, letterhead with continuation sheet and business cards.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Fiona Walsh
Sales Director
Redcastle