St.Josephs website mockup on desktop and mobile screen.

St Joseph’s

St Joseph’s provide care and support services for adults with a learning disability in Midlothian, helping them to live independent lives as active members of their local community.

Iconographies showing logo development of an infinity and simple human figure.

The Brief

Having evolved significantly since being established 95 years ago, St Joseph’s required a rebrand, including a new logo, website, banner stands, signage, stationery and a video.

The Creative Outcome

Underpinned by connection, belonging and inclusion, the new brand aligns with St Joseph’s’ core values, encompassing the changes the organisation has undergone. The refined coral logo marque combines an infinity symbol with simplistic icons of people. This conveys the 24/7, person-centred care St Joseph’s is renowned for and the connections between the team and the people they support.

St.Joseph's logo in black on light grey background.

Designed to adhere to accessibility guidelines, the intuitive website prioritises ease of use. The clean layout and use of white space are complimented by the bright, approachable colour palette, which helps to guide visitors through the website. To give the brand a unique edge and highlight key information, like their core values, we designed bespoke iconography. St Joseph’s’ ethos is reinforced by organic photography of the team and the people they support housed in playful shapes, evoking a welcoming environment. This distinctive style is mirrored across the whole website, as curved lines are used to break content into easily digestible strips.

Three banner stands with caption "Where the person matters", "Supporting people with learning disabilities" and "Connecting people with their communities".

We conducted a copywriting review to hone the organisations tone of voice and ensure all of the information on the website is as clear as possible. This was further facilitated by ReachDeck, a tool we incorporated to provide text-to-speech, reading and translation support to make the website accessible to everyone.

St.Josephs website mockup on mobile screens.

The video we created to explain the story behind the rebrand touches on the way the organisations services have evolved, whilst reinforcing the fact that their values remain unchanged. This helps to facilitate a smooth transition to the new brand, building trust and loyalty amongst their target audience.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.

The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!

Sarah Brady
Brand Manager

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