St Joseph’s

St Joseph’s provide care and support services for adults with a learning disability in Midlothian, helping them to live independent lives as active members of their local community.

Iconographies showing logo development of an infinity and simple human figure.

The Brief

Having evolved significantly since being established 95 years ago, St Joseph’s required a rebrand, including a new logo, website, banner stands, signage, stationery and a video.

The Creative Outcome

Underpinned by connection, belonging and inclusion, the new brand aligns with St Joseph’s’ core values, encompassing the changes the organisation has undergone. The refined coral logo marque combines an infinity symbol with simplistic icons of people. This conveys the 24/7, person-centred care St Joseph’s is renowned for and the connections between the team and the people they support.

St.Joseph's logo in black on light grey background.

Designed to adhere to accessibility guidelines, the intuitive website prioritises ease of use. The clean layout and use of white space are complimented by the bright, approachable colour palette, which helps to guide visitors through the website. To give the brand a unique edge and highlight key information, like their core values, we designed bespoke iconography. St Joseph’s’ ethos is reinforced by organic photography of the team and the people they support housed in playful shapes, evoking a welcoming environment. This distinctive style is mirrored across the whole website, as curved lines are used to break content into easily digestible strips.

Three banner stands with caption "Where the person matters", "Supporting people with learning disabilities" and "Connecting people with their communities".

We conducted a copywriting review to hone the organisations tone of voice and ensure all of the information on the website is as clear as possible. This was further facilitated by ReachDeck, a tool we incorporated to provide text-to-speech, reading and translation support to make the website accessible to everyone.

St.Josephs website mockup on mobile screens.

The video we created to explain the story behind the rebrand touches on the way the organisations services have evolved, whilst reinforcing the fact that their values remain unchanged. This helps to facilitate a smooth transition to the new brand, building trust and loyalty amongst their target audience.

stjosephsservices.co.uk

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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”

Penny Godfrey
General Manager
Proactis Tenders Direct

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