Waterfront Private Hospital logo.

Waterfront Private Hospital

Waterfront Private Hospital in Edinburgh that offers high-quality patient-focused care. They aim to provide a unique treatment experience in a calming and comfortable environment.

Waterfront private hospital signage.

The Brief

We were commissioned to support with naming, logo and branding, their website, and interior and exterior signage. The brand needed to convey key messages throughout its communications that evoked quality and built trust in its target audience.

The Creative Outcome

Having supported in naming Waterfront Private Hospital, and after conducting extensive market research we created a logo marque formed from the letter ‘W’ with rounded edges to give it a friendly and approachable feel. The central loop reinforces the hospital’s full-circle approach to care and the connection between surgeons and patients.

Waterfront Private Hospital logo marque.

The marque effortlessly distils the brand into a timeless and elegant logo design that alludes to the premium nature of the hospital and exudes confidence. The clean logotype below the marque contributes to a professional and contemporary design. The logo is set in a sophisticated combination of gold and midnight blue, in line with the distinguished and modern brand aesthetic.

We were tasked with creating interior and exterior signage to ensure the hospital took advantage of its prominent position, stood out to passers-by, and was easy to find for patients. The building’s metal and glass exterior was weathered, therefore we designed printed and frosted vinyl to clad the surface, and a halo-illuminated logo on the front facade. Wave-inspired linear designs are incorporated in the vinyl to signify Waterfront’s proximity to the sea and further reinforce the brand’s clean, refined aesthetic. We also produced a totem sign for the front entrance and a face-illuminated logo marque at the rear facade.

Waterfront Private Hospital website mockup on tablet screen.

Extending this ethos to Waterfront’s digital presence, we designed and built its website and produced social media templates. The sleek, user-friendly website embodies the brand identity as well as showcasing the hospital’s services seamlessly. The site’s modern interface and clear navigation, offer visitors an intuitive user experience, in turn reflecting the hospital’s commitment to excellence.

Waterfront Private Hospital website mockup on mobile screens.

We employed a block structure to key webpage templates incorporating typography and photography with alternating colours and linear wave graphics, to effectively separate key information into easily digestible chunks. The website evokes trust and professionalism aligning with Waterfront’s ethos in healthcare. Built with a WordPress content management system (CMS), the website can be easily updated by the Waterfront team.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“From start to finish, Firefly were great to work with. They understood the objectives of the project and what I was trying to achieve, and provided regular updates throughout. The project was managed very efficiently and I am extremely happy with the result. Thank you!”

Lucy Ozanne
CPD & Training Officer
Law Society of Scotland

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