Vetsolutions Rapport showreel

The Creative Outcome

From the beginning of this project, our central focus was to distil a large volume of information into a succinct and professional showreel, connecting with Rapport’s target audience.

As there was no voiceover and the video was to be displayed in various different settings, we used a clean, modern typeface to ensure legibility. In order to engage viewers, we presented key takeaways about the software using kinetic typography, an animation technique that combines text and movement to emphasise important words and sentences. This technique was complimented by upbeat music, which also helped to capture viewers’ attention.

The dynamic motion graphics video promoted Rapport, and presented information that might otherwise be overlooked, including facts and statistics, in an engaging and easily digestible way.