0131 510 8260


Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.

Rapport is the veterinary industry’s premiere client communications solution. The software is designed to improve patient care, increase practice efficiency and boost the flow of clients into a veterinary practice, amongst other benefits.

The Brief

Firefly was commissioned to design a showreel to promote Rapport and communicate the key features of the software. The showreel was launched at The British Small Animal Veterinary Association Congress 2015 and features as part of the Vetsolutions YouTube channel.

The Creative Outcome

From the beginning of this project, our central focus was to distil a large volume of information into a succinct and professional showreel, connecting with Rapport’s target audience.

As there was no voiceover and the video was to be displayed in various different settings, we used a clean, modern typeface to ensure legibility. In order to engage viewers, we presented key takeaways about the software using kinetic typography, an animation technique that combines text and movement to emphasise important words and sentences. This technique was complimented by upbeat music, which also helped to capture viewers’ attention.
The dynamic motion graphics video promoted Rapport, and presented information that might otherwise be overlooked, including facts and statistics, in an engaging and easily digestible way.

Still frame of the showreel

Still frame of the showreel

Still frame of the showreel

Still frame of the showreel

Still frame of the showreel

Still frame of the showreel

Still frame of the showreel

I commissioned Firefly to create branding and a website, along with various associated branded products, for Health Data Research UK, a major new health research institute.

Firefly understood the requirements very quickly and met the branding brief on their first pass, delivering striking and effective creative work. The website met our technical requirements while showing the new branding off to great effect. It was a pleasure working with them and I hope to do so again.

Simon Kearney-Mitchell
Strategic Communications Manager
Medical Research Council

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
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