Generation Scotland
Motion graphics + Social media templates + Digital advertising + more
Vetsolutions Rapport showreel
Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.
Rapport is the veterinary industry’s premiere client communications solution. The software is designed to improve patient care, increase practice efficiency and boost the flow of clients into a veterinary practice, amongst other benefits.
Project services
The Brief
Firefly was commissioned to design a showreel to promote Rapport and communicate the key features of the software. The showreel was launched at The British Small Animal Veterinary Association Congress 2015 and features as part of the Vetsolutions YouTube channel.
The Creative Outcome
From the beginning of this project, our central focus was to distil a large volume of information into a succinct and professional showreel, connecting with Rapport’s target audience.
As there was no voiceover and the video was to be displayed in various different settings, we used a clean, modern typeface to ensure legibility. In order to engage viewers, we presented key takeaways about the software using kinetic typography, an animation technique that combines text and movement to emphasise important words and sentences. This technique was complimented by upbeat music, which also helped to capture viewers’ attention.
The dynamic motion graphics video promoted Rapport, and presented information that might otherwise be overlooked, including facts and statistics, in an engaging and easily digestible way.
Thank you
Success! We've received your message and will get back to you as soon as possible. We look forward to chatting to you.
“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis