Proactis MSS and ReThink

Global software company, Proactis, provide a suite of solutions that enable digital trade for all by helping organisations control 100% of their spend. They transform their customers Source-to-Pay processes to save money and enhance efficiency, whilst increasing compliance and reducing risk.

White arrows and pound symbols in orange bubbles floating on the right o f the image, next to a block of text.

The Brief

We were commissioned to create welcome videos for ReThink, Proactis’ online conference, over several years. The videos aimed to encourage delegates to rethink their spend management and digital transformation initiatives.

During this time, Proactis’ team in the United States required a video to promote Managed Sourcing Services (MSS), software that has transformed traditional methods of sourcing goods and services.

The Creative Outcome

Prior to this project, we created a flagship video to promote the benefits of Proactis’ services. The dynamic combination of motion graphics, kinetic typography and live footage we used laid the foundations for this project.

For the ReThink conference videos we wrote emotive scripts to allude to the rapidly changing economy and empower businesses to take control of their spend. Confident and reassuring, this tone helped to create a buzz and unite delegates tuning into the conference virtually. We used engaging motion graphics and incorporated live video footage to illustrate Proactis’ key messaging, building anticipation before the event. The friendly yet authoritative voice-over and upbeat music contribute to the motivational atmosphere.

To gain an in-depth understanding of the online events Proactis MSS deliver, we attended a virtual demo. This paved the way for the script, which allowed us to communicate the benefits of this unique service in an easily digestible way. Motion graphics bring the video to life, highlighting important facts and statistics, whilst capturing the excitement of MSS events. This is complimented by live video footage, photography of the team and an American voice-over, which add a personal touch.

The consistent application of these techniques across both videos helps to strengthen Proactis’ brand identity, building trust and customer loyalty.

Return to portfolio
Previous project Next project

Share this project

More like this +

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

Required field *

How will we use your data?

Almost there

It would be great to learn a little more about what you want to achieve and get an idea of the budget for your project.

Required field *

How will we use your data?
Cancer Innovation Challenge

“Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too.

Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.”

Steph Wright
Project Development Manager
Cancer Innovation Challenge

View project