Paths for All
Print + Illustrations + Infographic design + more
Brendan MacNeill Photography
Brendan MacNeill is a talented professional photographer with over 30 years of experience. He specialises in photographing people, places and food, in budget, on time and to the highest quality.
Project services
The Brief
We were commissioned to produce a magazine, which provided a snapshot into Brendan MacNeill’s stunning, creative photographs spanning a range of disciplines.
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The Creative Outcome
The magazine was named ‘1000’, representing a play on the idea of a picture speaking 1000 words. We opted for a fresh and contemporary, yet professional magazine design to align with the overarching aesthetic of the photography. The image led magazine utilises white space to create a well-balanced composition, allowing the photographs to speak for themselves.
Moreover, the white background accentuates the rich spectrum of colours and acute detail visible in the aspirational and dynamic photographs. The photographs are combined with testimonials from Brendan’s clients. We used a modern, bold typeface to highlight titles and key quotes to engage readers and guide them seamlessly through the magazine. We also incorporated keylines and bold, large scale quotation marks to place emphasis on testimonials and help break up the typography.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct