Taylor Hopkinson
Branding + Word and PowerPoint template design + Brochure design + more
Edinburgh University Press
Edinburgh University Press is among the leading academic publishers in the UK, rooted within one of Britain’s oldest and most distinguished centres of learning, The University of Edinburgh. They publish books and journals across various subjects within the humanities and social sciences sectors.
Project services
The Brief
Edinburgh University Press approached Firefly to produce two short animations to promote their publications across their website, social media channels and at various events and conferences. Each animation was aimed at prospective customers, primarily academic librarians. They also commissioned us to design a brochure for their 70th anniversary as a publisher, focusing on their history, core aims and personality as a business.
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The Creative Outcome
After sketching initial storyboards, we created detailed digital versions of all of the illustrative assets we needed to build the animations. Drawing upon the Edinburgh University Press’ existing typography and colour palette, we created a friendly and inclusive design for the animations.
The first animation we created featured the publisher’s Edinburgh Journal Collection. We showcased original journal covers and highlighted key facts and benefits of their publishing services. Our use of vibrant colour, typographic hierarchy, and kinetic typography helped guide the viewer through the animation and communicate information in a clear, succinct, and engaging way.
The second animation showcases 60 years of research in the Edinburgh Archive Collection. It features a person using a tablet device to browse the collection while highlighting key facts. The imagery adds a human touch and positions Edinburgh University Press as an approachable and reliable organisation. To add depth to the videos and help captivate the viewer we sourced and incorporated upbeat instrumental music.
The 70th anniversary brochure features illustrations on the front and inside covers of the brochure of the publisher’s previous and current office buildings, commissioned by Edinburgh-based artist Jennifer Court. These detailed and intricate illustrations allude to the organisation’s longstanding publishing history.
These monochrome illustrations are juxtaposed with pops of bright colour from the brand’s existing colour palette, displayed in the form of playful, organic shapes to capture the reader’s attention. These elements are complimented by the modern serif typeface utilised throughout the brochure design.
A photograph of the whole team was incorporated to further highlights the friendly, approachable and professional nature of the brand. The combination of the colour palette, graphical shapes, typography and photography adds a contemporary touch, reinforcing the business’s aim to provide a fresh approach to publishing.
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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”
Graeme Blackett
Director
BiGGAR Economics