Newhall website desktop and mobile mockup, caption "An elegant and charming home away from home".

Newhall Estate

Newhall Estate is a breathtaking Scottish Baronial home located on the outskirts of Edinburgh. Steeped in history and surrounded by stunning grounds, the venue can be exclusively hired for special occasions and is the perfect location for weddings and private parties.

Newhall website mobile mockup.

The Brief

Newhall Estate commissioned Firefly to complete a brand development project. This included a full search engine optimisation (SEO) audit on the existing website, a new website design built using a WordPress content management system, copywriting and a brochure design.

The Creative Outcome

The initial SEO audit helped to determine the most visited pages on Newhall Estate’s existing website and highlight opportunities for improvement. This process included keyword research, which informed the copywriting process. The copy we produced breaks down key information in a clear and easily digestible way, whilst reinforcing the beauty and rich history of the Estate.

Newhall website iPad mockup.

Inspired by design elements in bridal magazines, the new website design positions Newhall Estate as a high-end, yet affordable venue. Image-led, the stunning, aspirational photographs speak for themselves, providing future brides and event planners with an authentic feel for the venue. We used a light and airy colour palette, reflecting the natural setting of the Estate and the muted tones visible in the photography. Moreover, a combination of classical serif and contemporary san serif typefaces and a well-balanced typographic hierarchy helps to emphasise key information, such as testimonials and call to actions.

The website provides an intuitive user experience, utilising clear navigation to guide visitors seamlessly around key pages and encourage them to take certain actions. Fully responsive across desktop, mobile and tablet devices, the website is built to ensure both the user experience and design are never compromised.

Newhall website iPad mockup.

Finally, we designed a contemporary brochure in landscape format. The brochure reflects the premium nature of the venue and mimics the considered balance of photography, colour palette and typography visible on the website. The brochure offers a tactile way to engage and resonate with Newhall Estate’s target audience, whilst the consistency across communications contributes to a strong brand identity.

newhallestate.co.uk

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

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“From start to finish, Firefly were great to work with. They understood the objectives of the project and what I was trying to achieve, and provided regular updates throughout. The project was managed very efficiently and I am extremely happy with the result. Thank you!”

Lucy Ozanne
CPD & Training Officer
Law Society of Scotland

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