BJS Award
Branding + Brand identity + Logo design + more
Quaba
Quaba is a family-owned practice of cosmetic plastic surgeons based in Edinburgh. The practice has been established for over 30 years and prides itself on providing exceptional services, prioritising the well-being of its valued patients.
Project services
The Brief
Quaba approached Firefly to work on a rebranding project. This encompassed brand identity, logo design, a responsive website design, and web development to build the site with a WordPress Content Management System (CMS). Quaba was looking to elevate the brand in line with its core values of integrity and high-quality care, to evoke trust in the target audience and convey that their patients come first.
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The Creative Outcome
We created a brand with an intricate logo marque, that expresses a sense of refinement and elegance. A serif-type face was selected to complement the marque, whilst communicating Quaba’s heritage.
We created a sophisticated colour palette, with gold hues, muted stone shades, and a subtle slate grey. A sleek and contemporary sans-serif typeface was carefully selected for optimal legibility in communications and to enhance the overall aesthetic appeal of the copy.
A versatile graphic pattern, in keeping with the logo marque, was incorporated to add depth to communications whilst contributing to a cohesive and impactful visual identity for the brand.
To help build upon Quaba’s online presence we designed and built an intuitive website, which provides a clear navigation hierarchy. The clean and refined website design reflects the quality of Quaba’s service, helping to position the brand as one of the leading cosmetic surgery specialists in Scotland. Every detail from the functionality to the aesthetic, is designed to appeal to the brand’s client base and instil confidence and trust among its target audience.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Omar Quaba, MA, FRCS
Consultant Plastic Surgeon
Waterfront Private Hospital