Innovative Healthcare Delivery Programme
Website design + Web development + User Experience (UX) design + more
Quaba
Quaba is a family-owned practice of cosmetic plastic surgeons based in Edinburgh. The practice has been established for over 30 years and prides itself on providing exceptional services, prioritising the well-being of its valued patients.
Project services
The Brief
Quaba approached Firefly to work on a rebranding project. This encompassed brand identity, logo design, a responsive website design, and web development to build the site with a WordPress Content Management System (CMS). Quaba was looking to elevate the brand in line with its core values of integrity and high-quality care, to evoke trust in the target audience and convey that their patients come first.
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The Creative Outcome
We created a brand with an intricate logo marque, that expresses a sense of refinement and elegance. A serif-type face was selected to complement the marque, whilst communicating Quaba’s heritage.
We created a sophisticated colour palette, with gold hues, muted stone shades, and a subtle slate grey. A sleek and contemporary sans-serif typeface was carefully selected for optimal legibility in communications and to enhance the overall aesthetic appeal of the copy.
A versatile graphic pattern, in keeping with the logo marque, was incorporated to add depth to communications whilst contributing to a cohesive and impactful visual identity for the brand.
To help build upon Quaba’s online presence we designed and built an intuitive website, which provides a clear navigation hierarchy. The clean and refined website design reflects the quality of Quaba’s service, helping to position the brand as one of the leading cosmetic surgery specialists in Scotland. Every detail from the functionality to the aesthetic, is designed to appeal to the brand’s client base and instil confidence and trust among its target audience.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct