JUST SUB BY AWDIS.

Just Sub by AWDis clothing is designed to create the perfect surface for sublimation printing. The company’s shirts are produced using their own durable fabric, which can be printed in a range of bright, permanent colours. 

The Brief

Firefly was commissioned to improve upon the company’s branding by producing a brochure and accompanying engaging photography.

The Creative Outcome

The brochure design encompasses a playful and contemporary aesthetic, helping the brand to capture the attention of their target audience.

We art directed a photography shoot with talented photographer, Brendan MacNeill, to create the imagery for the brochure. The models were photographed against a variety of bold, brightly coloured backgrounds. This gave the images a dynamic edge, whilst placing emphasis on the monochrome products.

The vibrancy of the photographs is offset by the clean white background of the brochure. We used clean, modern typography to align with the brand image we developed and typographic hierarchy to highlight key information, such as product names.