0131 510 8260


Just Sub by AWDis clothing is designed to create the perfect surface for sublimation printing. The company’s shirts are produced using their own durable fabric, which can be printed in a range of bright, permanent colours. 

The Brief

Firefly was commissioned to improve upon the company’s branding by producing a brochure and accompanying engaging photography.

The Creative Outcome

The brochure design encompasses a playful and contemporary aesthetic, helping the brand to capture the attention of their target audience.

We art directed a photography shoot with talented photographer, Brendan MacNeill, to create the imagery for the brochure. The models were photographed against a variety of bold, brightly coloured backgrounds. This gave the images a dynamic edge, whilst placing emphasis on the monochrome products.

The vibrancy of the photographs is offset by the clean white background of the brochure. We used clean, modern typography to align with the brand image we developed and typographic hierarchy to highlight key information, such as product names.

Brochure front cover design

Brochure spread design

Brochure spread design

Brochure spread design detail

Brochure spread design

Back cover design

Brochure spread design detail

Spread designBrochure spread design

Brochure spread design

Brochure spread design

Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.

Mira Lemak Dudgeon
Founder & Director

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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