BiGGAR Economics
Branding + Logo design + Rebranding + more
Just Sub by AWDis
Just Sub by AWDis clothing is designed to create the perfect surface for sublimation printing. The company’s shirts are produced using their own durable fabric, which can be printed in a range of bright, permanent colours.
Project services
The Brief
Firefly was commissioned to improve upon the company’s branding by producing a brochure and accompanying engaging photography.
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The Creative Outcome
The brochure design encompasses a playful and contemporary aesthetic, helping the brand to capture the attention of their target audience.
We art directed a photography shoot with talented photographer, Brendan MacNeill, to create the imagery for the brochure. The models were photographed against a variety of bold, brightly coloured backgrounds. This gave the images a dynamic edge, whilst placing emphasis on the monochrome products.
The vibrancy of the photographs is offset by the clean white background of the brochure. We used clean, modern typography to align with the brand image we developed and typographic hierarchy to highlight key information, such as product names.
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“Firefly has been a pleasure to work with. They did a wonderful job of producing a design that reflected the brief outlined and delivered great options for us to choose from. They worked quickly, efficiently and were very patient with us! We are delighted with our new brand.”
Kaisey Murphy
Programme Co-ordinator
Edinburgh Surgery Online