BiGGAR Economics
Branding + Logo design + Rebranding + more
Just Sub by AWDis
Just Sub by AWDis clothing is designed to create the perfect surface for sublimation printing. The company’s shirts are produced using their own durable fabric, which can be printed in a range of bright, permanent colours.
Project services
The Brief
Firefly was commissioned to improve upon the company’s branding by producing a brochure and accompanying engaging photography.
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The Creative Outcome
The brochure design encompasses a playful and contemporary aesthetic, helping the brand to capture the attention of their target audience.
We art directed a photography shoot with talented photographer, Brendan MacNeill, to create the imagery for the brochure. The models were photographed against a variety of bold, brightly coloured backgrounds. This gave the images a dynamic edge, whilst placing emphasis on the monochrome products.
The vibrancy of the photographs is offset by the clean white background of the brochure. We used clean, modern typography to align with the brand image we developed and typographic hierarchy to highlight key information, such as product names.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis