A photo showing front of the brochure with four people posing on the cover page.

Just Sub by AWDis

Just Sub by AWDis clothing is designed to create the perfect surface for sublimation printing. The company’s shirts are produced using their own durable fabric, which can be printed in a range of bright, permanent colours.

A brochure spread showing a female model standing in front of an orange backdrop, right hand is touching her hair.

The Brief

Firefly was commissioned to improve upon the company’s branding by producing a brochure and accompanying engaging photography.

The Creative Outcome

The brochure design encompasses a playful and contemporary aesthetic, helping the brand to capture the attention of their target audience.

We art directed a photography shoot with talented photographer, Brendan MacNeill, to create the imagery for the brochure. The models were photographed against a variety of bold, brightly coloured backgrounds. This gave the images a dynamic edge, whilst placing emphasis on the monochrome products.

The vibrancy of the photographs is offset by the clean white background of the brochure. We used clean, modern typography to align with the brand image we developed and typographic hierarchy to highlight key information, such as product names.

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”

Graeme Blackett
BiGGAR Economics

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