Eyecare Website
Website design + Brand development + Digital
Mansfield Traquair Trust
Formed in 1993, the Mansfield Traquair Trust initiated and oversaw the restoration of the former Catholic Apostolic Church on Broughton Street, Edinburgh. The Trust aimed to ensure the church had a long future, as well as repairing and conserving its fabric and murals for the general public to enjoy.
Project services
The Brief
Tasked with promoting the church, referred to as “Edinburgh’s Sistine Chapel”, the Trust commissioned Firefly to design and build their website. The brief specified that the website should showcase the beautiful murals by Phoebe Anna Traquair, a much-celebrated artist from the Arts and Crafts movement, as well as facilitating a database of information and photography.
The Creative Outcome
The image-led website design features large scale, impactful photography, allowing the breathtaking murals and building to speak for themselves and captivating the Trust’s target audience. The responsive website design and easy to use navigation, enables visitors to access comprehensive information about the church quickly and seamlessly across desktop, tablet and mobile.
The use of highly legible typography and clear typographic hierarchy further facilitate an optimum user experience, guiding visitors through the website and breaking up key information in an easily digestible way. We used a clean, refined layout and a combination of white and red backgrounds. This minimal design allowed us to highlight important information, without distracting from the stunning imagery.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare