Vetsolutions Sparkline Scorecard

The Creative Outcome

We developed a refined, yet impactful logo design, which distils the key message of the brand and reinforces their position as an authoritative voice in their field. The clear, contemporary logotype ensures legibility, whilst the red and grey colour palette is simultaneously eye catching and professional. We used a graph inspired graphic device, which begins at the letter ‘p’ and ends at the letter ‘d’, to allude to company’s work identifying results and trends.

The goal of the direct mail campaign was to encourage veterinary practices to use Sparkline Scorecard, therefore it was crucial for the information presented to be both easy to understand and aesthetically pleasing. The pocket-sized design folds out into a cross shape, subtly reflecting the medical aspect of the company. We pulled out statistics using brightly coloured, circular shapes to emphasise important information about how much money a practice can lose per year. This helped to resonate with practice owners and encourage them to take action. The use of typographic hierarchy throughout the campaign helps to seamlessly guide readers through the text and break up information.

In the first stage of creating the showreel, we crafted a script that communicated Sparkline Scorecard’s key message to potential clients clearly and succinctly. The video did not include a voiceover; therefore, we chose modern, highly legible typography to ensure the text was easy to read and used the animation technique, kinetic typography, to highlight key takeaways and engage viewers. The minimal colour palette reflects the company’s branding, retaining familiarity amongst their existing audience, whilst building brand awareness.

The dynamic style we developed injects personality into the video, capturing the attention of viewers. The use of graph paper as a backdrop across much of the video conveys the company’s use of metrics and graphs, helping connect with their target audience.