Brochure front cover caption "Housing rights in Practice" and inside spread.

Scottish Human Rights Commission

Set up by Scottish Parliament in 2006, the Scottish Human Rights Commission is an independent public body that promotes and protects the human rights of all people in Scotland. They work alongside and support public authorities to ensure human rights standards are upheld to the highest standard.

Brochure spread zoomed-in showing bar charts.

The Brief

We were commissioned to produce a brochure for ‘Housing Rights in Practice’, a project that focuses on people living in poor housing conditions in Leith. In addition to a print brochure, we were asked to create a digital version, accessible for screen reading software.

The Creative Outcome

We produced a friendly and inclusive, yet professional brochure design with the aim of appealing to communities in Edinburgh, Scotland.

Brochure spread zoomed-in with illustration of houses.

The soft and contemporary colour palette used throughout the brochure creates a calm and welcoming aesthetic. We also adopted contrasting colours to ensure legibility and accessibility for those reading the brochure on a screen. The clean, modern typeface is legible across all touch points, whilst the use of typographic hierarchy breaks down important information in a clear and easily digestible way. This is further facilitated by the use of bullet points, bar charts and pull out quotes, which highlight key takeaways.

Brochure spread zoomed-in caption "From summer to autumn 2018".

We developed a series of simplistic, yet eye catching illustrations, which were rolled out across the brochure. Friendly and playful without appearing childish, the illustrations add a human touch, appealing to readers, whilst reinforcing the brochures primary focus.

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Cancer Innovation Challenge

“Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too.

Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.”

Steph Wright
Project Development Manager
Cancer Innovation Challenge

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