Brochure front cover caption "Housing rights in Practice" and inside spread.

Scottish Human Rights Commission

Set up by Scottish Parliament in 2006, the Scottish Human Rights Commission is an independent public body that promotes and protects the human rights of all people in Scotland. They work alongside and support public authorities to ensure human rights standards are upheld to the highest standard.

Brochure spread zoomed-in showing bar charts.

The Brief

We were commissioned to produce a brochure for ‘Housing Rights in Practice’, a project that focuses on people living in poor housing conditions in Leith. In addition to a print brochure, we were asked to create a digital version, accessible for screen reading software.

The Creative Outcome

We produced a friendly and inclusive, yet professional brochure design with the aim of appealing to communities in Edinburgh, Scotland.

Brochure spread zoomed-in with illustration of houses.

The soft and contemporary colour palette used throughout the brochure creates a calm and welcoming aesthetic. We also adopted contrasting colours to ensure legibility and accessibility for those reading the brochure on a screen. The clean, modern typeface is legible across all touch points, whilst the use of typographic hierarchy breaks down important information in a clear and easily digestible way. This is further facilitated by the use of bullet points, bar charts and pull out quotes, which highlight key takeaways.

Brochure spread zoomed-in caption "From summer to autumn 2018".

We developed a series of simplistic, yet eye catching illustrations, which were rolled out across the brochure. Friendly and playful without appearing childish, the illustrations add a human touch, appealing to readers, whilst reinforcing the brochures primary focus.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”

Penny Godfrey
General Manager
Proactis Tenders Direct

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