CITIZENS ADVICE SCOTLAND.

Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.

The Brief

Firefly was commissioned to develop the Citizens Advice Scotland brand and create a set of brand guidelines to be implemented across all touch points.

As part of this project, we also produced of the organisation’s Annual Report for 2016-2017, which included infographic design and the creation of imagery for their social media channels.

The Creative Outcome

We created comprehensive brand guidelines, which cover in great depth the use of Citizens Advice Scotland’s brand identity. They carefully outline the use of their logo design, colour palette, typography, photography, data visualisation, iconography and infographics, as well as the use of sub-brands, tone of voice and graphic devices. These guidelines help to ensure the brand is communicated correctly and consistently at all times by everyone, both within and outwith the organisation, strengthening brand awareness.

In addition, we produced and supplied a set of templates to allow the organisation to create its own documentation moving forward. Following this, we created a second set of guidelines for Citizens Advice Bureaux, which helped to further cement brand consistency.