Confidus
Website design + Web development + Copywriting + more
Citizens Advice Scotland
Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.
Project services
The Brief
Firefly was commissioned to develop the Citizens Advice Scotland brand to be implemented across all touch points and create a set of brand guidelines that clearly defined how the brand should be utilised in the future.
As part of this project, we also produced the organisation’s Annual Report, which included infographic design and the creation of imagery for their social media channels.
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The Creative Outcome
We created comprehensive brand guidelines, which cover in great depth the use of Citizens Advice Scotland’s brand identity. They carefully outline the use of their logo design, colour palette, typography, photography, data visualisation, iconography and infographics, as well as the use of sub-brands, tone of voice and graphic devices. These guidelines help to ensure the brand is communicated correctly and consistently at all times by everyone, both within and outwith the organisation, strengthening brand awareness.
In addition, we produced and supplied a set of templates to allow the organisation to create its own documentation moving forward. Following this, we created a second set of guidelines for Citizens Advice Bureaux, which helped to further cement brand consistency.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis