0131 510 8260


Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.

The Brief

Firefly was commissioned to develop the Citizens Advice Scotland brand and create a set of brand guidelines to be implemented across all touch points.

As part of this project, we also produced of the organisation’s Annual Report for 2016-2017, which included infographic design and the creation of imagery for their social media channels.

The Creative Outcome

We created comprehensive brand guidelines, which cover in great depth the use of Citizens Advice Scotland’s brand identity. They carefully outline the use of their logo design, colour palette, typography, photography, data visualisation, iconography and infographics, as well as the use of sub-brands, tone of voice and graphic devices. These guidelines help to ensure the brand is communicated correctly and consistently at all times by everyone, both within and outwith the organisation, strengthening brand awareness.

In addition, we produced and supplied a set of templates to allow the organisation to create its own documentation moving forward. Following this, we created a second set of guidelines for Citizens Advice Bureaux, which helped to further cement brand consistency.

Brand guidelines

Brand guidelines

Brand guidelines - logo exclusion zone

Brand guidelines - logo misuse

Brand guidelines - colour palette

Brand guidelines - graphic device

Primary typeface detail

Brand guidelines - image style

Icon design for infographics

Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!

Erin Gray
Service Communications Manager
Citizens Advice Scotland


If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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