CITIZENS ADVICE SCOTLAND.

Citizens Advice Scotland is a registered charity which supports Scottish Citizens Advice Bureaux by providing expertise on things like management and fundraising, resources such as IT assistance, help running campaigns, as well as tools and training to support advice giving.

Firefly was commissioned to develop the branding for CAS and, as part of the wider project, we produced brand guidelines to ensure the brand is realised consistently across all future communications.

The brand guidelines outline the key components, including the use of their logo, colour palette, typography, photography, data visualisation, iconography and infographics. It also covers the use of sub-brands and tone of voice, as well as the use of the ‘spotlight’ graphic device, which is a core component of the new brand.

Alongside the brand guidelines, a set of templates were produced allowing CAS to implement new documentation moving forward. A second set of guidelines were then rolled out for Citizens Advice Bureaux to further cement the consistency in branding.