Insight Software Development
Logo design, website design and branding
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Citizens Advice Scotland is a registered charity which supports Scottish Citizens Advice Bureaux by providing expertise on things like management and fundraising, resources such as IT assistance, help running campaigns, as well as tools and training to support advice giving.
Firefly was commissioned to develop the branding for CAS and, as part of the wider project, we produced brand guidelines to ensure the brand is realised consistently across all future communications.
The brand guidelines outline the key components, including the use of their logo, colour palette, typography, photography, data visualisation, iconography and infographics. It also covers the use of sub-brands and tone of voice, as well as the use of the ‘spotlight’ graphic device, which is a core component of the new brand.
Alongside the brand guidelines, a set of templates were produced allowing CAS to implement new documentation moving forward. A second set of guidelines were then rolled out for Citizens Advice Bureaux to further cement the consistency in branding.
Brand guidelines - logo exclusion zone
Brand guidelines - logo misuse
Brand guidelines - colour palette
Brand guidelines - graphic device
Primary typeface detail
Brand guidelines - image style
Icon design for infographics
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below