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Paths for All is a Scottish charity that champions everyday walking as the way to a happier, healthier Scotland. They aim to significantly increase the number of people who choose to walk in Scotland – whether that’s leisure walking or active-choice walking to work, school or the shops. 

Paths for All approached Firefly to design a series of infographics for their ‘Everyday Walking’ campaign that would promote the benefits of everyday walking to their wide audience in a simple and effective way. They were looking for graphics that were inspirational and relatable to the everyday person, with a friendly and knowledgeable look and feel.

After successfully creating the first set of graphics, Paths for All asked us to create a second set, adding a few more character illustrations to the series. Each graphic was designed to appeal to a different audience group and demonstrate five of the key benefits that can be derived from a brief 30-minute walk every day; whether that be improved sleep, reduced anxiety, increased concentration or an enhanced mood.

The graphics were rolled out across their website, social media channels and within printed publications.


Social media infographic

Character development sketches

Infographic design

Infographic design set

Instagram social media graphic

Infographic design

Twitter social media graphic

Infographic design set

We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.

We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!

Louise Cameron
Communications & Marketing Officer
Paths for All

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