
Abercorn Sports Club
Branding + Logo design + Brand identity + more
Let's work together
+44 (0) 131 510 8260
Please call +44 (0) 131 510 8260 for more information on any of our creative services.
Paths for All approached Firefly to design a series of infographics for their ‘Everyday Walking’ campaign, which aims to promote the benefits of a daily walk to their broad target audience.
The charity was delighted with the first five infographics we created, and as a result commissioned four more to add to the series.
Caption here
Each graphic is tailored to appeal to a different target audience and highlights five of the benefits of a brief 30-minute daily walk. These range from improved sleep and reduced anxiety, to increased concentration and enhanced mood.
We crafted a series of illustrations, which developed into a dynamic infographic design style, complete with bespoke characters spanning a range of different ages. The infographics encompass a friendly, yet knowledgeable tone of voice to break down key information in a clear and easily digestible way.
Designed to be inspirational, accessible and relatable, the infographics communicate the core message and values that underpin the campaign quickly and effectively. Moreover, the vibrant, eye catching colour palette, paired with the friendly handwritten style of typography, helps to engage and resonate with a broad target audience.
The versatility of the infographic designs ensured they could be rolled out across the charity’s website and social media channels, as well as appearing in print publications.
Success! We've received your message and will get back to you as soon as possible. We look forward to chatting to you.
“Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.”
Mira Lemak Dudgeon
Founder & Director
Amiramour