Mockup of infographics on an iPad and mobile screen, along with few sketches of people in cartoon style.

Paths for All

Scottish charity, Paths for All, champions everyday walking for a happier and healthier Scotland. They aim to significantly increase the number of people who choose to walk in Scotland, whether that be for leisure or actively making a choice to walk to work, school or the shops.

Sketches of people in a cartoon style.

The Brief

Paths for All approached Firefly to design a series of infographics for their ‘Everyday Walking’ campaign, which aims to promote the benefits of a daily walk to their broad target audience.

The charity was delighted with the first five infographics we created, and as a result commissioned four more to add to the series.

The Creative Outcome

Each graphic is tailored to appeal to a different target audience and highlights five of the benefits of a brief 30-minute daily walk. These range from improved sleep and reduced anxiety, to increased concentration and enhanced mood.

We crafted a series of illustrations, which developed into a dynamic infographic design style, complete with bespoke characters spanning a range of different ages. The infographics encompass a friendly, yet knowledgeable tone of voice to break down key information in a clear and easily digestible way.

Infographic mockup on a mobile, placed next to a sketch.

Designed to be inspirational, accessible and relatable, the infographics communicate the core message and values that underpin the campaign quickly and effectively. Moreover, the vibrant, eye catching colour palette, paired with the friendly handwritten style of typography, helps to engage and resonate with a broad target audience.

The versatility of the infographic designs ensured they could be rolled out across the charity’s website and social media channels, as well as appearing in print publications.

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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”

Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland

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