Front cover of the annual report 2016-2017.

Citizens Advice Scotland Annual Report

Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.

Annual report close-up of statistics.

The Brief

As well as developing the Citizens Advice Scotland brand and creating accompanying brand guidelines, we were commissioned to produce the organisation’s Annual Report for 2016-2017. This encompassed infographic design and the creation of imagery for use across their social media channels.

Annual report spread design
Annual report spread design
Annual report spread design close-up
Infographic design detail

The Creative Outcome

We produced a dynamic and accessible Annual Report in landscape format. The vibrant and eye-catching colour palette, made up of secondary colours from the existing branding, clearly differentiates each section, whilst adding to the aesthetic quality of the report.

Moreover, the use of typographic hierarchy emphasises key information, whilst the clean, modern typography ensures legibility. This is further facilitated by bullet points and infographics, which break up large quantities of text. Simplistic, yet engaging, the infographics we developed for this project help to capture the reader’s attention and present important facts and statistics in a coherent and easily digestible way.

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Citizens Advice Scotland Annual Report

“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

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