Front cover of the annual report 2016-2017.

Citizens Advice Scotland annual report

Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.

Annual report close-up of statistics.

The Brief

As well as developing the Citizens Advice Scotland brand and creating accompanying brand guidelines, we were commissioned to produce the organisation’s Annual Report for 2016-2017. This encompassed infographic design and the creation of imagery for use across their social media channels.

The Creative Outcome

We produced a dynamic and accessible Annual Report in landscape format. The vibrant and eye-catching colour palette, made up of secondary colours from the existing branding, clearly differentiates each section, whilst adding to the aesthetic quality of the report.

Moreover, the use of typographic hierarchy emphasises key information, whilst the clean, modern typography ensures legibility. This is further facilitated by bullet points and infographics, which break up large quantities of text. Simplistic, yet engaging, the infographics we developed for this project help to capture the reader’s attention and present important facts and statistics in a coherent and easily digestible way.

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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.

Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”

Fiona Walsh
Sales Director

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