Fidra
Print + Advertising + Brand development + more
Citizens Advice Scotland Annual Report
Registered charity, Citizens Advice Scotland, supports the Scottish Citizens Advice Bureaux through their management and fundraising expertise, providing IT assistance, helping with campaigns, and offering tools and training to support advice provision.
Project services
The Brief
As well as developing the Citizens Advice Scotland brand and creating accompanying brand guidelines, we were commissioned to produce the organisation’s Annual Report for 2016-2017. This encompassed infographic design and the creation of imagery for use across their social media channels.
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The Creative Outcome
We produced a dynamic and accessible Annual Report in landscape format. The vibrant and eye-catching colour palette, made up of secondary colours from the existing branding, clearly differentiates each section, whilst adding to the aesthetic quality of the report.
Moreover, the use of typographic hierarchy emphasises key information, whilst the clean, modern typography ensures legibility. This is further facilitated by bullet points and infographics, which break up large quantities of text. Simplistic, yet engaging, the infographics we developed for this project help to capture the reader’s attention and present important facts and statistics in a coherent and easily digestible way.
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