BiGGAR Economics
Branding + Logo design + Rebranding + more
Confidus
Offering a new perspective on safety management, Confidus champion the power of collaboration.
Their innovative online courses, software and aftercare services give businesses the tools to solve problems, whilst creating a lasting culture of learning and growth.
Project services
The Brief
As they prepared to launch their brand online, Confidus asked us to design and build a website using a WordPress content management system (CMS). The website was to appeal to leaders in the maritime, oil and gas, logistics and utilities industries.
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The Creative Outcome
The minimal and contemporary website design clearly outlines Confidus’ cutting-edge solutions, positioning them as an authority in their field.
The monochrome aesthetic and use of white space are complimented by a bright orange accent colour, used to highlight key content. We incorporated a combination of photography, linear iconography and playful illustrations. This adds depth to the brand and helps to break down Confidus’ messaging in an entertaining and thought-provoking way.
We were commissioned to undertake a copywriting review to ensure the brand was communicated consistently. We began by refining the brands mission statement and establishing an informative yet approachable tone of voice. To reinforce the company’s expert knowledge, we wove elements of Confidus’ Founder and CEO’s personal story into the copy. This adds a human touch, building rapport with prospective clients.
Whilst the website was under construction we created a holding page, which provided an insight into the brand and helped to build momentum on the lead up to the launch.
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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”
Graeme Blackett
Director
BiGGAR Economics