Confidus website desktop mockup.

Confidus

Offering a new perspective on safety management, Confidus champion the power of collaboration.

Their innovative online courses, software and aftercare services give businesses the tools to solve problems, whilst creating a lasting culture of learning and growth.

Confidus website mockup on tablet and mobile screen.

The Brief

As they prepared to launch their brand online, Confidus asked us to design and build a website using a WordPress content management system (CMS). The website was to appeal to leaders in the maritime, oil and gas, logistics and utilities industries.

The Creative Outcome

The minimal and contemporary website design clearly outlines Confidus’ cutting-edge solutions, positioning them as an authority in their field.

The monochrome aesthetic and use of white space are complimented by a bright orange accent colour, used to highlight key content. We incorporated a combination of photography, linear iconography and playful illustrations. This adds depth to the brand and helps to break down Confidus’ messaging in an entertaining and thought-provoking way.

Confidus website desktop mockup.

We were commissioned to undertake a copywriting review to ensure the brand was communicated consistently. We began by refining the brands mission statement and establishing an informative yet approachable tone of voice. To reinforce the company’s expert knowledge, we wove elements of Confidus’ Founder and CEO’s personal story into the copy. This adds a human touch, building rapport with prospective clients.

Confidus website mockup on mobile screens.

Whilst the website was under construction we created a holding page, which provided an insight into the brand and helped to build momentum on the lead up to the launch.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”

Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland

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