ANTALIS.

Antalis is Europe’s leading distributor of paper, packaging solutions and visual communication products for professionals.

Firefly was commissioned to develop ideas to engage prospective customers and help build brand awareness. Used at the start of the sales process as a leave behind at meetings or as direct mail targeting prospective clients, the piece needed to represent Antalis and the values of the business.

Firefly developed several concepts based on key aspects of the business. Concepts that represented Antalis in different ways, from a focus on the quality of products to the standard of customer relationship. The concept chosen focused more on the idea that Antalis products can act as a vehicle to help bring an idea to life. The rock, paper, scissors concept linked seamlessly to the product being promoted and conveyed the fact that Antalis products can act as a catalyst to help bring a customer’s ideas to life.

antalis.co.uk