Paths for All
Print + Illustrations + Infographic design + more
Antalis
Antalis is the UK’s leading distributor of paper, packaging solutions and visual communication products. Their team of experts provide a range of quality products and complimentary services to a professional customer base.
Project services
The Brief
Firefly was commissioned to create direct mail and email marketing communications to engage Antalis’ prospective customers and build brand awareness. The print communications were designed to be distributed at meetings in the beginning stages of the company’s sales process.
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The Creative Outcome
We developed several concepts based on the businesses unique selling points (USPs), from the quality of their products, to their outstanding customer service. The final creative outcome focuses on the notion that Antalis’ products act as a conduit to bring great ideas to life. The simple, yet engaging imagery we designed depicts a rock and scissors, alluding to the rock-paper-scissors game, and creating a seamless link to the brands central product.
The personal nature of the direct mail campaign, combined with the conceptual design creates a sense of intrigue. This instantly captures the attention of Antalis’ target audience, encouraging engagement.
The imagery was adapted to include sheet of paper for the email marketing campaign and uses a refined layout. This ensured the concept was understood consistently across all mediums and stands out in even the most cluttered inbox. The use of white space not only highlights the imagery but emphasises the company’s branding and key message.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare