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CITY FM.

Established in Scotland, City FM is one of the largest privately held, integrated facilities maintenance companies in the world. They offer customers services ranging from technical procurement and support to maintenance and engineering.


The Brief

We were commissioned to design a logo for the organisation’s computer aided facility management software, Mercury 365.

The Creative Outcome

Simultaneously simplistic and impactful, the logo we designed encompasses the professionalism of the brand, as well as the cutting-edge services it provides.

The concept for the logo design stemmed from an initial scoping workshop with the client and analysis of the unique features of Mercury 365. This is reflected in the abstract ‘M’ shape, which alludes to the user-friendly and agile nature of the product.

We used a gradient effect and three-dimensional perspective to create a dynamic logo marque that conveys the innovation behind the software. This is reinforced by the vibrant colour palette and bold, modern typography. The refined visual style evokes reliability, a nod to the organisations credibility in their industry.


Logo design


Logo sketch development


Logo marque detail


Logo sketch development


Logo design

It’s been a real pleasure to work with Firefly. They helped us to refresh the looks of our apps and developed a sophisticated branding which helps us to stand out from the competition.

Andriy Gordiychuk
Director
Theory Test Revolution

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
5 Castle Terrace
C/O JRW
Edinburgh
EH1 2DP

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