A dark blue background with the mercury 365 logo in the middle.

City FM

Established in Scotland, City FM is one of the largest privately held, integrated facilities maintenance companies in the world. They offer customers services ranging from technical procurement and support to maintenance and engineering.

Sketches of various m-shaped logos.

The Brief

We were commissioned to design a logo for the organisation’s computer aided facility management software, Mercury 365.

A dark blue background with the mercury 365 logo in the middle.

The Creative Outcome

Simultaneously simplistic and impactful, the logo we designed encompasses the professionalism of the brand, as well as the cutting-edge services it provides.

The concept for the logo design stemmed from an initial scoping workshop with the client and analysis of the unique features of Mercury 365. This is reflected in the abstract ‘M’ shape, which alludes to the user-friendly and agile nature of the product.

We used a gradient effect and three-dimensional perspective to create a dynamic logo marque that conveys the innovation behind the software. This is reinforced by the vibrant colour palette and bold, modern typography. The refined visual style evokes reliability, a nod to the organisations credibility in their industry.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“Firefly has been a pleasure to work with. They did a wonderful job of producing a design that reflected the brief outlined and delivered great options for us to choose from. They worked quickly, efficiently and were very patient with us! We are delighted with our new brand.”

Kaisey Murphy
Programme Co-ordinator
Edinburgh Surgery Online

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