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Citizens Advice Scotland is a registered charity which supports Scottish Citizens Advice Bureaux by providing expertise on things like management and fundraising, resources such as IT assistance, help running campaigns, as well as tools and training to support advice giving.
The Citizens Advice Annual Report details the role Citizens Advice Scotland plays in supporting the Citizens Advice network in Scotland. The report was written to accompany the 2016-2017 annual accounts, which provide full financial information for the year.
Firefly was commissioned to create the Annual Report for 2016-2017. A typographical hierarchy was used to emphasise key pieces of information, capturing readers’ attention. Bullet points helped to break up text and display information clearly, making it more readable. Infographics were also used to break up information into digestible chunks, conveying statistics in an engaging fashion.
The secondary colour palette from the brand guidelines was utilised to differentiate between pages, making the report more interesting and visually appealing.
Front cover design
Spread design detail
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
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